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Architectural services marketing --- Engineering services marketing

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The Intelligent Systems Series comprises titles that present state of the art knowledge and the latest advances in intelligent systems. Its scope includes theoretical studies, design methods, and real-world implementations and applications. Service Science, Management, and Engineering presents the latest issues and development in service science. Both theory and applications issues are covered in this book, which integrates a variety of disciplines, including engineering, management, and information systems.

Service industries -- Management. --- Service industries. --- Engineering services marketing. --- Industries --- Design services --- Sales promotion --- Marketing

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This book offers practical guidelines for the development and implementation of the effective marketing plan for engineering consulting firms of any size or configuration, particularly those in the architecture/engineering (A/E) consulting industry. Gladden and Olitt use actual examples and cae histories to relates theory to rpactical application. A sample fiscal year marketing plan is provided, as are detailed discussions of effective selling techniques, direct and indirect marketing, sales roles and responsibilities, ways to identify sales-oriented professionals already in a firm, marketing research, and the budgeting process. Strategy and action plan worksheets and target account ranking worksheets are provided as well. With this book, architects/engineers, project managers, and consultants in small, medium, or large firms will be able to develop a marketing plan to fit their company's needs.

Engineering firms --- Engineering services marketing. --- Architectural services marketing. --- Marketing --- Consulting services --- Architectural engineering --- Professional services --- Budgets --- Architecture --- Industries --- History --- Management.

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Service science is an emerging field, but many still consider it lacking in substance. This book aims to change the situation by addressing the following questions: What is the big story about service? What are the main research problems in service? What does "a connected world" mean? Does service require a different kind of design science? What will be the next waves of the Web? How to support universal value co-creation? How to unite Cyberspace wilt physical space? Is it feasible to connect information resources everywhere? To answer these questions, the book presents and substantiates a dig

Multidisciplinary design optimization --- Engineering services marketing --- Service industries --- System design --- Design, System --- Systems design --- Electronic data processing --- System analysis --- Industries --- Design services --- Sales promotion --- Design optimization, Multidisciplinary --- Multicriteria design optimization --- Multidisciplinary optimization (Engineering design) --- Combinatorial optimization --- Engineering design --- Design --- Information resources --- Marketing --- E-books --- Multidisciplinary design optimization. --- Engineering services marketing. --- Design. --- Information resources. --- Applied marketing

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For manufacturers of complex engineering equipment, the focus on service and achieving outcomes for customers is the key to growth. Yet, the capability to provide service for complex engineered products is less understood. Taking a trans-disciplinary approach, Complex Engineering Service Systems covers various aspects of service in complex engineering systems, with perspectives from engineering, management, design, operations research, strategy, marketing and operations management that are relevant to different disciplines, organisation functions, and geographic locations. The focus is on the many facets of complex engineering service systems around a core integrative framework of three value transformations – that of material/equipment, information and people. Complex Engineering Service Systems is the outcome of the EPSRC/BAE Systems S4T (Service Support Solutions: Strategy and Transition) research programme of 10 universities and 27 researchers, which examined how high-value manufacturers of complex engineering products adapt to a multi-partnered environment to design and deliver value in a service system.   Complex Engineering Service Systems aims to be the main source of knowledge for academics and professionals in the research and practice of contracting, managing, designing, leading, and delivering complex engineering service systems. The book takes a value-based approach to integrating equipment and human factors into a total service provision. In doing so, it aims to advance the field of service systems and engineering.

Engineering systems. --- Technological complexity. --- Engineering services marketing --- Civil & Environmental Engineering --- Mechanical Engineering --- Engineering & Applied Sciences --- Civil Engineering --- Mechanical Engineering - General --- Systems engineering. --- Engineering systems --- System engineering --- Design and construction --- Machinery. --- Management. --- Organization. --- Engineering economy. --- Manufacturing, Machines, Tools. --- Innovation/Technology Management. --- Engineering Economics, Organization, Logistics, Marketing. --- Engineering --- Industrial engineering --- System analysis --- Manufactures. --- Manufacturing, Machines, Tools, Processes. --- Organisation --- Management --- Administration --- Industrial relations --- Organization --- Manufactured goods --- Manufactured products --- Products --- Products, Manufactured --- Commercial products --- Manufacturing industries --- Economy, Engineering --- Engineering economics --- Industrial management. --- Planning. --- Engineering economics. --- Creation (Literary, artistic, etc.) --- Executive ability --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Business --- Industrial organization