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The accidental scholar
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ISBN: 9351501469 9789351501466 9789351500391 935150039X 1322305544 9351501736 9353289912 Year: 2014 Publisher: New Delhi Thousand Oaks, California

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Abstract

""Jagdish's autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor, and entrepreneur, in other words, a Renaissance Man."" Philip Kotler The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a renowned scholar and one of the foremost authorities in the world on marketing and consumer behaviour. This is the fascinating story of a young man from India who went to America to realise the American Dream and became a world-renowned educator and thought-leader. Professor Sheth tells us about the ma

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