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Book
ISBN: 9780203123911 9781136342172 9781136342219 9781136342226 9781848729698 9781138107557 1138107557 Year: 2012 Publisher: New York Routledge
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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
E-books --- Consumer behavior --- Internet marketing --- Electronic commerce --- Psychological aspects --- Electronic commerce - Psychological aspects
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ISBN: 3031235746 3031235738 Year: 2023 Publisher: Cham, Switzerland : Springer Nature Switzerland AG,
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Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
Consumer behavior. --- Electronic commerce Psychological aspects. --- Strategic planning. --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys
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ISBN: 1616682442 1613245068 9781613245064 9781616682446 Year: 2010 Publisher: New York : Nova Science Publishers,
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Biometric identification. --- Electronic commerce -- Decision making. --- Electronic commerce -- Psychological aspects. --- Electronic commerce -- Technological innovations. --- Electronic commerce --- Biometric identification --- Commerce --- Business & Economics --- Marketing & Sales --- Decision making --- Psychological aspects --- Technological innovations --- Decision making. --- Psychological aspects. --- Technological innovations. --- Biometric person authentication --- Biometrics (Identification) --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Anthropometry --- Identification --- Information superhighway --- E-books
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