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This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Internet industry. --- Internet marketing --- Social media --- Mass media --- Electronic commerce --- Internet --- Marketing sur Internet --- Médias sociaux --- Médias --- Commerce électronique --- Social aspects --- Economic aspects. --- Social aspects. --- Industrie --- Aspect social --- Aspect économique --- Internet industry --- Economic aspects --- Internet marketing - Social aspects --- Social media - Economic aspects --- Mass media - Economic aspects --- Electronic commerce - Social aspects

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This book is about the rise of digital labor. Companies like Uber and Amazon Mechanical Turk promise autonomy, choice, and flexibility. One of network culture's toughest critics, Trebor Scholz chronicles the work of workers in the "sharing economy," and the free labor on sites like Facebook, to take these myths apart. In this rich, accessible, and provocative book, Scholz exposes the uncaring reality of contingent digital work, which is thriving at the expense of employment and worker rights. The book is meant to inspire readers to join the growing number of worker-owned "platform cooperatives," rethink unions, and build a better future of work. A call to action, loud and clear, Uberworked and Underpaid shows that it is time to stop wage theft and "crowd fleecing," rethink wealth distribution, and address the urgent question of how digital labor should be regulated and how workers from Berlin, Barcelona, Seattle, and São Paulo can act in solidarity to defend their rights.

Sociology of work --- Social law. Labour law --- Information technology --- Social media --- Labor --- Electronic commerce --- Internet industry --- Economic aspects --- Social aspects --- Labor. --- Internet industry. --- Computer industry --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Labor and laboring classes --- Manpower --- Work --- Working class --- Economic aspects. --- Social aspects. --- Information technology - Economic aspects --- Information technology - Social aspects --- Social media - Economic aspects --- Electronic commerce - Social aspects

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Schiller traces the transformation of the Internet from government, military, and educational tool to agent of "digital capitalism" through three critically important and interlinked realms.The networks that comprise cyberspace were originally created at the behest of government agencies, military contractors, and allied educational institutions. Over the past generation or so, however, a growing number of these networks began to serve primarily corporate users. Under the sway of an expansionary market logic, the Internet began a political-economic transition toward what Dan Schiller calls "digital capitalism."Schiller traces these metamorphoses through three critically important and interlinked realms. Parts I and II deal with the overwhelmingly "neoliberal" or market-driven policies that influence and govern the telecommunications system and their empowerment of transnational corporations while at the same time exacerbating exisiting social inequalities. Part III shows how cyberspace offers uniquely supple instruments with which to cultivate and deepen consumerism on a transnational scale, especially among privileged groups. Finally, Part IV shows how digital capitalism has already overtaken education, placing it at the mercy of a proprietary market logic.

Information society --- Electronic commerce --- International economic integration --- Information superhighway --- Internet --- Telecommunication --- Social aspects --- History --- Autoroute de l'information --- Autoroutes de la communication --- Autoroutes électroniques --- Information [Autoroute de l' ] --- Information [Autoroute de l'] --- Information [Autoroutes de l' ] --- Inforoutes --- Infrastructure [Information ] --- Internationale economische integratie --- Superhighway [Information ] --- COMPUTERS --- Information superhighway. --- Information society. --- International economic integration. --- Data highway --- Data superhighway --- Digital highway --- Electronic superhighway --- Global information infrastructure --- I-way (Information superhighway) --- Infobahn --- Infopike --- Information highway --- Information infrastructure --- Infrastructure, Information --- National information infrastructure --- Superhighway, Information --- Information networks --- Information technology --- Common markets --- Economic integration, International --- Economic union --- Integration, International economic --- Markets, Common --- Union, Economic --- International economic relations --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Sociology --- Social aspects. --- History. --- 203 --- 330.2 --- 330.52 --- 384.7 --- AA / International- internationaal --- Sociografie. Algemene beschrijving van de gemeenschappen (Sociologie) --- Economische analyse en research. Theorie van de informatie --- Liberaal systeem. Neo-liberalisme. Theorie van de onderhandeling --- Tele-informatie. Datatransmissie --- Economische analyse en research. Theorie van de informatie. --- Electronic commerce - Social aspects. --- BUSINESS/Management --- Electronic commerce - Social aspects --- Internet - Social aspects --- Telecommunication - History --- Autoroutes de l'information --- Transmission numérique --- Intégration économique internationale --- Société de l'information --- Commerce électronique --- Aspect économique --- Aspect social

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Electronic commerce --- Electronic data interchange --- Internet --- Business --- Capitalisme --- Information --- Marketing --- Sociologie de la culture --- Technologie --- Commerce électronique --- Echange électronique d'information --- Affaires --- Théorie de l'information --- Communication --- Mode de représentation de systèmes économiques --- Social aspects --- Economic aspects --- Computer network resources --- Aspect social --- Aspect economique --- Information electronique --- -Electronic data interchange --- -AA / International- internationaal --- 338.43 --- 384.7 --- Trade --- Economics --- Management --- Commerce --- Industrial management --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- Business data interchange, Electronic --- EDI (Electronic data interchange) --- Electronic business data interchange --- Data transmission systems --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Information superhighway --- economic aspects. --- Regionaal beleid. Industriële ontwikkeling en omschakeling van bepaalde regio's. Nieuwe industrieën. --- Tele-informatie. Datatransmissie. --- Data processing --- Aspect économique --- AA / International- internationaal --- Regionaal beleid. Industriële ontwikkeling en omschakeling van bepaalde regio's. Nieuwe industrieën --- Tele-informatie. Datatransmissie --- Internet - Aspect économique --- Electronic commerce - Social aspects --- Internet - Economic aspects --- Business - Computer network resources --- Commerce électronique - Aspect social --- Internet - Aspect economique --- Affaires - Information electronique