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Market for selected electrical household appliances in Greece, Portugal, the United Kingdom and Yugoslavia
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Year: 1969 Publisher: : Geneva,

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Periodical
Current industrial reports.
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Year: 2000 Publisher: Washington, D.C. : U.S. Census Bureau.,

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Periodical
Dealerscope.
Year: 2000 Publisher: Philadelphia, PA : North American Pub. Co.,

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Periodical
Current industrial reports.
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Year: 2000 Publisher: Washington, D.C. : U.S. Census Bureau,

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Periodical
Dealerscope.
Year: 2000 Publisher: Philadelphia, PA : North American Pub. Co.,

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How Kelon and Haier innovated to attract the local Chinese market
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Year: 2017 Publisher: London : Henry Stewart Talks,

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The case study looks at locally developed washing machines in rural China that wash both food and clothing as an example of Chinese aptitude in innovating products that best fit the needs of target consumers.


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A Chinese firm goes global : the Gree story
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ISBN: 1844641295 Year: 2015 Publisher: Reading, England : Paths International Ltd. : SPM,

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This book examines the success of Gree Electric Appliances (a major Chinese appliance manufacturer), taking a close look at Gree's marketing, branding, management strategies, and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The book also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. As part of the practical new Cases in Modern Chinese Business series, the book offers revealing insights and analysis on how business is done in China. The series provides


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Étude sur la construction électrique grand public et sa distribution en France
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ISBN: 9282505022 928250316X Year: 1978 Volume: 2, 12 Publisher: Bruxelles Commission des Communautés européennes


Periodical
Appliance design.
ISSN: 23281219 Year: 2004 Publisher: Troy, MI : BNP Media,

China's industrial policy and the global business revolution : the case of the domestic appliance industy
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ISBN: 1282320289 9786612320286 0203001990 0415355605 041551147X 1134253869 9780203001998 9780415355605 9781134253869 9781134253814 1134253818 9781134253852 1134253850 9780415511476 Year: 2005 Publisher: London ; New York : Routledge,

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As China has blended market reforms with comprehensive industrial policies, most research has focused on the national government's strategies for economic growth. However, one of the unique characteristics of industrial policy in China is that it involves government intervention at all levels, from the political elite all the way down to village leaders.This book focuses on the domestic appliance industry, and China's three major business groups in this area - Haier, Hisense and Aucma. The Haier Group, in particular, is one of the most successful and competitive enterprises in China

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