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The case study looks at locally developed washing machines in rural China that wash both food and clothing as an example of Chinese aptitude in innovating products that best fit the needs of target consumers.
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This book examines the success of Gree Electric Appliances (a major Chinese appliance manufacturer), taking a close look at Gree's marketing, branding, management strategies, and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The book also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. As part of the practical new Cases in Modern Chinese Business series, the book offers revealing insights and analysis on how business is done in China. The series provides
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Relation between energy and economics --- France --- Electric household appliances industry --- Industrial concentration --- Concentration industrielle --- -Industrial concentration --- -Combinations, Industrial --- Concentration, Industrial --- Economic concentration --- Big business --- Duopolies --- Oligopolies --- Trusts, Industrial --- Competition --- Consolidation and merger of corporations --- Industrial organization --- Electric industries --- Household appliances, Electric --- -Electric household appliances industry --- -Relation between energy and economics
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Household appliances, Electric --- Household appliances, Electric. --- Domestic electric apparatus --- Electric apparatus and appliances, Domestic --- Electric household appliances --- Dwellings --- Electric apparatus and appliances --- Home economics --- Electric household appliances industry --- Electric equipment --- Equipment and supplies --- Industries
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As China has blended market reforms with comprehensive industrial policies, most research has focused on the national government's strategies for economic growth. However, one of the unique characteristics of industrial policy in China is that it involves government intervention at all levels, from the political elite all the way down to village leaders.This book focuses on the domestic appliance industry, and China's three major business groups in this area - Haier, Hisense and Aucma. The Haier Group, in particular, is one of the most successful and competitive enterprises in China
Electric household appliances industry - China. --- Industrial policy - China. --- Industrial policy. --- Technological innovations - Economic aspects - China. --- Industrial policy --- Technological innovations --- Electric household appliances industry --- Household appliances industry --- International business enterprises --- Globalization --- Management --- Business & Economics --- Industrial Management --- Economic aspects --- Haier (Corporation) --- Hai xin ji tuan (China) --- Aucma Group. --- Aucma (Corporation) --- Aokema (Corporation) --- Aokema ji tuan --- Haier Group --- Haier Group Corporation --- Hai er ji tuan (China) --- Hai'er ji tuan (China) --- 海尓 (Corporation) --- 海尔 (Corporation) --- 海爾 (Corporation) --- Hisense Electric Corp. (China) --- Hisense Group --- 海信集团 (China) --- House furnishings industry and trade --- Electric industries --- Household appliances, Electric
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