Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

Tourism --- Tourisme --- Marketing. --- Management. --- Marketing --- Gestion --- Marketing ; toerisme --- Management ; toerisme --- 338.486 --- Economie en management van toerisme --- 338.486 Economie en management van toerisme --- Toerisme ; marketing. --- Toerisme ; management. --- Management --- PXL-Media & Tourism 2014 --- toerisme --- marketing --- management

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Economic characteristics of the tourism sector The measurement of tourism Tourism demand Tourism supply Pricing and taxation Competition and the tourism destination Forecasting toruism demand The economic demand The economic impact of tourism Micro- and macro-evaluation of projects in the tourism and hospitality industry Verschillen met de vorige editie van het boek zijn te vinden in volgende aspecten: measurement of tourism (Tourism satellite Account), supply trends, competition models, macro-evaluation of tourism projects and events and the role of tourism in a development strategy

338.486 --- 379.85 --- Economie en management van toerisme --- Vrijetijdsreizen. Toerisme --- 379.85 Vrijetijdsreizen. Toerisme --- 338.486 Economie en management van toerisme --- PXL-Media & Tourism 2014 --- toerisme --- economische aspecten --- Toerisme en economie

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Tourism --- European Union --- Tourisme --- 338.48 --- 379.8 --- 338.486 --- Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- Recreatie. Vrijetijdsbesteding. Sociaal-culturele voorzieningen --- Economie en management van toerisme --- 338.486 Economie en management van toerisme --- 379.8 Recreatie. Vrijetijdsbesteding. Sociaal-culturele voorzieningen --- 338.48 Toerisme. Recreatie. Sport (economische en organisatorische aspecten)

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

338.486 --- Economie en management van toerisme --- 338.486 Economie en management van toerisme --- Tourism --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economic aspects

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

marketing --- toerisme --- Tourism --- 338.486 --- 338.48 --- 658.8 --- 338.48 Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- 338.486 Economie en management van toerisme --- Economie en management van toerisme --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Marketing --- Applied marketing --- Marketing. --- Tourisme --- Tourism - Marketing.