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A major economic industry among American Indian tribes is the public promotion and display of aspects of their cultural heritage in a wide range of tourist venues. Few do it better than the Eastern Band of the Cherokee, whose homeland is the Qualla Boundary of North Carolina. Through extensive research into the work of other scholars dating back to the late 1800's, and interviews with a wide range of contemporary Cherokees, Beard-Moose presents the two faces of the Cherokee people. One is the public face that populates the powwows, dramatic presentations, museums, and myriad roadside

Cherokee Indians --- Heritage tourism --- Culture and tourism --- Industries. --- Economic conditions. --- Attitudes. --- Economic aspects --- Eastern Band of Cherokee Indians of North Carolina --- History.

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By 2009, reverberations of economic crisis spread from the U.S. around the globe. As corporations across the U.S. folded, however, small businesses on the Qualla Boundary of the Eastern Band of Cherokee Indians (EBCI) continued to thrive. In this rich ethnographic study, Courtney Lewis reveals the critical roles small businesses such as these play for Indigenous nations. Lewis's fieldwork followed several businesses through the Great Recession and against the backdrop of a rapidly expanding EBCI-owned casino. Lewis's keen observations reveal how Eastern Band small business owners have contributed to an economic sovereignty that empowers and sustains their nation both culturally and politically.

Cherokee business enterprises --- Small business --- Entrepreneurship --- Sovereignty --- State sovereignty (International relations) --- International law --- Political science --- Common heritage of mankind (International law) --- International relations --- Self-determination, National --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Businesses, Small --- Medium-sized business --- Micro-businesses --- Microbusinesses --- Microenterprises --- Small and medium-sized business --- Small and medium-sized enterprises --- Small businesses --- SMEs (Small business) --- Business --- Business enterprises --- Industries --- Business enterprises, Cherokee --- Economic aspects. --- Law and legislation --- Size --- Eastern Band of Cherokee Indians --- Eastern Band of Cherokee Indians of North Carolina --- E.B.C.I. --- EBCI --- Eastern Band of Cherokees --- North Carolina Cherokees --- Eastern Cherokees of North Carolina --- Cherokees Residing in the State of North Carolina --- Carolina Cherokees --- Eastern Cherokees --- Cherokees of Carolina --- Eastern Band of Cherokees of North Carolina --- Cherokee Tribe of North Carolina --- Eastern Band of the Cherokee Nation --- Eastern Band of Cherokee Nation --- Cherokee Nation --- Economic conditions.