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From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with “British to the core” Canadian apples, “British to the backbone” New Zealand lamb, and “All British” Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, “lady demonstrators,” and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity.Selling Britishness explores the role of commodity marketing in creating Britishness. Dominion settlers considered themselves British and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their fellow citizens to buy British. Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday.Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising’s golden age.

Commercial products --- Consumption (Economics) --- Imperialism --- National characteristics, British --- Marketing --- History --- History --- Economic aspects --- History --- History --- Australia. --- Board. --- Canada. --- EMB. --- Ilotts. --- New Zealand. --- Publicity. --- Trade. --- Walter Thompson. --- World. --- advertising. --- agency. --- apples. --- bacon. --- butter. --- cinema. --- co-ethic networks. --- consumer. --- consumption. --- economy. --- exhibitions. --- film. --- food. --- identity. --- imperialism. --- lamb. --- marketing. --- press. --- promotion. --- racism. --- settler colonialism. --- whiteness.

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According to the National Research Council, the use of embedded systems throughout society could well overtake previous milestones in the information revolution. Mechatronics is the synergistic combination of electronic, mechanical engineering, controls, software and systems engineering in the design of processes and products. Mechatronic systems put “intelligence” into physical systems. Embedded sensors/actuators/processors are integral parts of mechatronic systems. The implementation of mechatronic systems is consistently on the rise. However, manufacturers are working hard to reduce the implementation cost of these systems while trying avoid compromising product quality. One way of addressing these conflicting objectives is through new automatic control methods, virtual sensing/estimation, and new innovative hardware topologies.

Technology: general issues --- History of engineering & technology --- independent-wheel drive --- steering assistance --- nonlinear system --- active disturbance rejection control --- smooth road feeling --- city bus transport --- electric vehicles --- electrification --- software tool --- planning --- control --- charging management --- simulation --- analysis --- energy management --- hybrid electric vehicle --- powertrain electrification --- equivalent consumption minimization --- supercharging --- hardware-in-the-loop experiments --- driving force distribution --- decentralized traction system --- 4WD electric vehicle --- energy efficiency --- traction control --- efficiency optimization --- air mobility --- fuel cell hybrid aircraft --- stochastic optimal control --- drift counteraction optimal control --- normal force estimation --- unbiased minimum variance estimation --- controller output observer --- youla parameterization --- adaptive cruise control --- automated driving --- energy-saving --- fuel-saving --- optimal control --- passenger comfort --- new energy vehicles --- speed prediction --- macroscopic traffic model --- traffic big-data --- deep learning --- vehicle lateral dynamic and control --- unresolved issues --- application of speed prediction --- electric vehicle --- hybrid vehicle --- lithium ion --- ultracapacitor --- battery aging --- EHB --- EMB --- EWB --- system modeling --- bond graph --- optimization --- control design --- Youla parameterization --- robust control --- nonlinear optimization --- brake-by-wire --- actuator --- electro-mechanical brake --- electronic wedge brake --- electro-hydraulic brake --- independent-wheel drive --- steering assistance --- nonlinear system --- active disturbance rejection control --- smooth road feeling --- city bus transport --- electric vehicles --- electrification --- software tool --- planning --- control --- charging management --- simulation --- analysis --- energy management --- hybrid electric vehicle --- powertrain electrification --- equivalent consumption minimization --- supercharging --- hardware-in-the-loop experiments --- driving force distribution --- decentralized traction system --- 4WD electric vehicle --- energy efficiency --- traction control --- efficiency optimization --- air mobility --- fuel cell hybrid aircraft --- stochastic optimal control --- drift counteraction optimal control --- normal force estimation --- unbiased minimum variance estimation --- controller output observer --- youla parameterization --- adaptive cruise control --- automated driving --- energy-saving --- fuel-saving --- optimal control --- passenger comfort --- new energy vehicles --- speed prediction --- macroscopic traffic model --- traffic big-data --- deep learning --- vehicle lateral dynamic and control --- unresolved issues --- application of speed prediction --- electric vehicle --- hybrid vehicle --- lithium ion --- ultracapacitor --- battery aging --- EHB --- EMB --- EWB --- system modeling --- bond graph --- optimization --- control design --- Youla parameterization --- robust control --- nonlinear optimization --- brake-by-wire --- actuator --- electro-mechanical brake --- electronic wedge brake --- electro-hydraulic brake