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Periodical
ISSN: 00222437 15477193 Year: 1964 Publisher: Chicago : American Marketing Association,
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JMR concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This quarterly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
Marketing --- Planning (firm) --- Advertising. Public relations --- Marketing research --- Periodicals --- Recherche --- Périodiques --- Marketing research. --- #ETEW:TSCAT --- #A70266 --- #BA02319 --- 658.8 --- 658.012 --- 659 --- Planning in het bedrijf --- Reclame. Public relations --- Business, Economy and Management --- General and Others --- Marketing and Sales --- Trade and Commerce --- -Market research --- Markets --- Research --- Research, Industrial --- E-journals --- Business, Economy and Management. --- Marketing and Sales. --- -E-journals --- Périodiques --- EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJLANGU EJMARKE EPUB-ALPHA-J EPUB-PER-FT JSTOR-E --- Market research --- Absatzwirtschaft --- Konsumgütermarketing --- Marketingpolitik --- Verbrauchsgut --- Verbrauchsgütermarketing --- Absatzpolitik --- Absatzplanung --- Verkaufsplanung --- Absatz --- Marketing research - Periodicals. --- Konsumgütermarketing --- Verbrauchsgütermarketing --- Marketing.
Periodical
ISSN: 00222429 15477185 Year: 1936 Publisher: New York : American Marketing Association,
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The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline?
Marketing --- Advertising. Public relations --- Periodicals --- Périodiques --- Periodicals. --- Marketing. --- 658.8 --- 659 --- #ETEW:TSCAT --- #A70265 --- #TS:KTEW --- #BA02332 --- ABB9012 --- Reclame. Public relations --- Business, Economy and Management --- General and Others --- Marketing and Sales --- Trade and Commerce --- -658.8005 --- Electronic information resources --- E-journals --- Business, Economy and Management. --- Marketing and Sales. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Périodiques --- EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJLANGU EJMARKE EPUB-ALPHA-J EPUB-PER-FT JSTOR-E --- Absatzwirtschaft --- Konsumgütermarketing --- Marketingpolitik --- Verbrauchsgut --- Verbrauchsgütermarketing --- Absatzpolitik --- Absatzplanung --- Verkaufsplanung --- Absatz --- Marketing - Periodicals. --- Economie politique --- Konsumgütermarketing --- Verbrauchsgütermarketing
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