Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Samenvatting:Interaction with other disciplines opens up exciting new possibilitiesfor company presentations at exhibitions.The architecture and design of trade fairs and exhibitions is undergoinga radical transformation: just as in TV advertising, the functional oraesthetic qualities of the products are being pushed into the backgroundand instead emphasis is placed on creating an ideal but illusive worldwhere man and his wishes are at the forefront.This new integrated approach to company presentation was realised by thefirm Audi at the motor car fairs 1999/2000. Architect ChristophIngenhoven and communications designer Michael Keller joined forces tohelp create a specific world which would promote the company and itsproducts through the interaction of visual, acoustic, symbolic andmaterial elements.In the form of dual reports from the perspectives of the architect andthe communications designer, this book provides insight into this newconcept of company presentation at trade shows. It offers athought-provoking contribution to the debate about integrated,interdisciplinary approaches apparent in all areas of the world about us.Short essays by renowned personalities from the fields of art,architecture and culture conclude the volume.

design [discipline] --- architecture [discipline] --- Architecture --- Ingenhoven Overdiek und partner --- Ingenhoven Overdiek --- KMS Team --- Ingenhoven, Christoph --- Overdiek, Jürgen --- Keller, Michael --- Architectonische vormgeving --- Architectuur --- Architectonische vormgeving. --- Architectuur. --- Ingenhoven Overdiek und Partner --- Architects --- Communication in architectural design --- Trade shows --- Environmental psychology --- Professional employees --- Display techniques in trade shows --- Exhibition techniques in trade shows --- Architectural design --- Psychological aspects --- Exhibition techniques --- Human factors --- Ingenhoven, Christoph,

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book serves as a  helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but also to gather and analyze information. Constantly emerging techniques are making this task easier and more important for companies to stay competitive, but adequate planning and organization still remains a challenge. The book largely focuses on the perspective of competitive intelligence, called Trade Show Intelligence, which emphasizes the importance of information gathering and analysis. A vast range of examples and cases support the main concepts presented. This books aims to assist the reader to successfully plan and organize trade shows. Students taking event marketing courses can use this work as a sourcebook for the principles of successful booth management.

Commerce --- Business & Economics --- Marketing & Sales --- Trade shows. --- Trade shows --- Marketing. --- Economics. --- Exhibition techniques. --- Economic theory --- Political economy --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Display techniques in trade shows --- Exhibition techniques in trade shows --- Industrial exhibitions --- Technology --- Trade expositions --- Trade fairs --- Marketing --- Exhibitions --- Business. --- Industrial management. --- Market research. --- Business and Management. --- Media Management. --- Market Research/Competitive Intelligence. --- Industrial management --- Aftermarkets --- Selling --- Social sciences --- Economic man --- Fairs --- Market research --- Markets --- Research --- Research, Industrial --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Business --- Industrial organization