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658.81 --- Direct marketing --- Direct mail campaigns --- Mail-order business --- Marketing --- Advertising, Direct-mail --- Direct selling --- Sales organization --- Direct marketing. --- 658.81 Sales organization

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"Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. 'Profitable Direct Marketing' incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer." -- Jonah Gitlitz President Direct Marketing Association, Inc. "This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights." -- Stan Rapp Coauthor of 'MaxiMarketing' "Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow." -- Thomas L. Collins Coauthor of 'MaxiMarketing' "Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish." -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation "Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a "must" read for anyone using or contemplating a direct marketing program." -- Stephen E. Toman Executive Vice President Grolier, Inc. "Finding this book is like finding your glasses . what seemed vague and obscure becomes clear." -- Susan J. McIntyre Direct Marketing Manager NIKE, Inc. "This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work." -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company "Profitable Direct Marketing is a goldmine of infor

658.8 --- Direct marketing --- -Direct marketing --- -Direct mail campaigns --- Mail-order business --- Marketing --- Advertising, Direct-mail --- Direct selling --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Case studies --- -658.8 Marketing. Sales. Selling. Distribution --- Direct mail campaigns --- Case studies.

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Advertising, Direct-mail --- Direct selling --- Export marketing --- Selling --- Direct marketing --- Advertising, Mail --- Direct advertising --- Direct-mail advertising --- Direct mail campaigns --- Junk mail --- Commercial correspondence --- Commercial catalogs --- Mail-order business --- Mailing list services industry --- Handbooks, manuals, etc

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Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

Direct marketing --- 658.8 --- Direct mail campaigns --- Mail-order business --- Marketing --- Advertising, Direct-mail --- Direct selling --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- direct marketing --- Direct marketing. --- marketing --- marketing direct --- cyber-marketing

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Direct marketing --- Internet marketing --- Direct marketing. --- Internet marketing. --- Online marketing --- Web marketing --- World Wide Web marketing --- Direct mail campaigns --- Electronic commerce --- Marketing --- Mail-order business --- Advertising, Direct-mail --- Direct selling