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Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make up just some of the shopping functions done on mobile devices. How does digital change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? As tablet owners relax in the evenings, they are powering up those tablets, and using tablet time for shopping. Does this behavior differ from those sitting at their desktop computers and browse online? Understanding the differences between those shopping in electronic commerce and those purchasing in mobile commerce allows firms to gain a larger foothold in the digital commerce market. The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment--using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.

Mobile commerce. --- digital commerce --- digital shopping experience --- electronic commerce --- mobile commerce --- omnichannel --- strategy --- touchpoint

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"The Internet is not an unchartered territory. On the Internet, norms matter. They interact, regulate, are contested and legitimated by multiple actors. But are they diverse and unstructured, or are they part of a recognizable order? And if the latter, what does this order look like? This collected volume explores these key questions while providing new perspectives on the role of law in times of digitality. The book compares six different areas of law that have been particularly exposed to global digitality, namely laws regulating consumer contracts, data protection, the media, financial markets, criminal activity, and intellectual property law. By comparing how these very different areas of law have evolved with regard to cross-border online situations, the work considers whether cyberlaw is little more than "the law of the horse", or whether the law of global digitality is indeed special and, if so, what its characteristics across various areas of law are. The book brings together legal academics with expertise in how law has both reacted to and shaped cross-border, global Internet communication and their contributions consider whether it is possible to identify a particular mediality of law in the digital age. Examining whether a global law of digitality has truly emerged, this book will appeal to academics, students and practitioners of law examining the future of the law of digitality as it intersects with traditional categories of law"--

Internet --- Law and legislation. --- Cyberspace --- Law and legislation --- Digital media --- Social media --- User-generated media --- Communication --- User-generated content --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Bots --- business law --- Central Bank Digital Currency --- Commercial Law --- Conflict of laws --- Consumer Contracts --- Cybersquatters --- code is law --- criminal law --- cross-border digital issues --- cyberlaw --- Data Protection Law --- Deep Fakes --- Digital commerce --- Digital Platform Disclosure Obligations --- digital communication --- European General Data Protection Regulation --- Facebook --- financial markets --- GDPR --- Global Commerce --- Global Digitality --- global communication networks --- global digital issues --- Intellectual property enforcement --- IP rights --- jurisdiction --- local legal systems --- Money laundering