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Handboek om letters en cijfers in verschillende stijlen te leren tekenen. De auteur verklapt je in dit rijkelijk geïllustreerde boek al haar tips & tricks om met verschillende letterstijlen en materialen aan de slag te gaan. Van een A getekend met fineliners tot een Z gemaakt met brushpennen, dit boek bevat zowat alles rond moderne kalligrafie. Maar ook uitleg over klassieke hoofdletters, sierlijke woorden en bouncy letters. Zo tover je jouw letters om tot kunstwerkjes en hou je er meteen een nieuwe en creatieve verslaving aan over.

digital design --- lettertype --- typografie --- drukkunst --- letters --- handschriften

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Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike.Bron: www.victionary.com

Grafische vormgeving --- Design --- Typografie --- Boekvormgeving --- digital design --- typografie --- lettertype

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Beginner's Guide to Digital Painting: Characters is a comprehensive guide for artists wishing to create convincing and detailed characters. It features established artists such as Charlie Bowater (concept artist at Atomhawk) and Derek Stenning (freelance concept artist and illustrator, with clients such as Marvel Entertainment and Nintendo) who share their industry experiences by covering such aspects as posing characters, choosing the correct costumes, conveying emotions, and creating suitable moods. Conclusive step-by-step instructions make this an invaluable resource for artists looking to learn new skills, as well as those pursuing the next level.

Computer graphics. --- Adobe Photoshop. --- digital design --- tekenen --- games

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Innovation is a top strategic priority for firms across all industries. In The Innovation Navigator, Tucker J. Marion and Sebastian K. Fixson explore four innovation archetypes or modes - "specialist," "venture," "community," and "network"--Which feature prominently in the expanding innovation landscape. Specialists employ technologies to achieve entirely new solutions and superior product performance. New corporate ventures lower the barriers for employees to self-select into entrepreneurial projects, while reducing the constraints of bureaucracy. The community brings new sources of knowledge by expanding past the firm's boundaries, dramatically increasing the number of participants. The network creates partnerships and ecosystems that create innovations that could not be developed by individual companies alone. The Innovation Navigator guides the reader in exploring and exploiting these different modes of innovation. Individual chapters provide key insights into the inherent opportunities and challenges from a number of vantage points: from the impact on organizational resources to the role of incentives. The book also provides a framework for how firms can leverage dynamic mode shifts and multimode strategies. Firms across the industrial spectrum are profiled, from new additive manufacturing companies such as Formlabs, community-based solution providers like Forth, to traditional firms exploring new modes like GE Appliances and their FirstBuild initiative. The Innovation Navigator will assist executives in building the capabilities for peak performance in this new innovation landscape

Organizational change. --- Technological innovations. --- capabilities. --- collaboration. --- corporate entrepreneurship. --- digital design. --- innovation. --- open innovation. --- process.

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Kom je vaak in aanraking met merken en hun visuele communicatie maar ben je geen designer? Wil je beter begrijpen hoe merken communiceren? Moet je vaak designers aansturen of wil je zelf aan de slag? Dit boek bouwt een brug tussen business en creativiteit. Om de ruis in visuele communicatie zoveel mogelijk weg te werken en het creatieve proces vlotter te laten verlopen, biedt dit boek managers en grafisch ontwerpers een gemeenschappelijke taal om te communiceren over hun designnoden. Komen aan bod: de basisprincipes van branding & design, het creëren van een grafisch sterk merk, van positioneren tot het merk presenteren, en tips en tricks om je ontwerp te verbeteren. De auteurs bekijken de perspectieven van zowel de klant, de designers als de managers, geven inzicht in de achterliggende gedachten en belichten de verschillende belangen. Deze handleiding richt zich tot iedereen die meer inzicht wil in grafisch ontwerp om zijn merk, product of dienst kracht bij te zetten, zoals projectmanagers, accountmanagers, marketingmedewerkers, communicatiediensten, starters, ondernemers? Daarnaast biedt Brand design & graphic identity interessante inzichten voor ontwerpers die samenwerken met managers. Bron : Brand design & graphic identity

Product strategy --- merken --- merkartikelen --- merkimago --- vormgeving --- imago --- marketingtoepassingen --- Branding --- Design --- Reclamemanagement --- Grafische sector --- Creativiteit --- Merkbeleid --- Merken --- Bedrijfsimago --- Applied marketing --- grafische vormgeving --- creative design --- digital design