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Dit boek biedt een overzicht van de kennis over dienstenmarketing vanuit marketingperspectief. Meerdere cases en praktijkvoorbeelden zijn opgenomen ter verduidelijking van de theorie.

Marketing --- marketing --- dienstenmarketing --- Dienstensector --- dienstensector --- dienstensector. --- Dienstensector. --- Marketing ; dienstensector

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Dienstensector. --- België.

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Samenleving --- Dienstensector

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management --- dienstensector --- Organization theory --- Service industry --- Logistiek management --- Management ; dienstensector --- Dienstensector --- E080719.jpg --- Management --- Management: dienstensector

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dienstensector --- Turnhout (Arr.)