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Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.

Sporting goods industry --- Athletic shoes --- History --- Dassler, Adi, --- Dassler, Rudi, --- Adidas-Salomon AG. --- PUMA AG Rudolf Dassler Sport. --- Footwear industry