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"The term "soft power" was coined in 1990 to foreground a capacity in statecraft analogous to military might and economic coercion: getting others to want what you want. Emphasizing the magnetism of values, culture, and communication, this concept promised a future in which cultural institutes, development aid, public diplomacy, and trade policies replaced nuclear standoffs. From its origins in an attempt to envision a United States-led liberal international order for a post-Cold War world, it soon made its way to the foreign policy toolkits of emerging powers looking to project their own influence. This book is a global comparative history of how soft power came to define the interregnum between the celebration of global capitalism in the 1990s and the recent resurgence of nationalism and authoritarianism. It brings together case studies from the European Union, China, Brazil, Turkey, and the United States, examining the genealogy of soft power in the Euro-Atlantic and its evolution in the hands of other states seeking to counter U.S. hegemony by nonmilitaristic means. Contributors detail how global and regional powers created a variety of new ways of conducting foreign policy, sometimes to build new solidarities outside Western colonial legacies and sometimes with more self-interested purposes. Offering a critical history of soft power as an intellectual project as well as a diplomatic practice, Soft-Power Internationalism provides new perspectives on the potential and limits of a multilateral liberal global order"--

Cultural diplomacy. --- Hegemony --- Soft power --- Cultural diplomacy

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Le prestige et la richesse de la culture française sont indéniables. Mais au début du XXe siècle, cet acquis est remis en question, notamment par la Première Guerre mondiale, qui va de pair avec les affrontements de propagande des divers ennemis en présence. Dès lors, élaborer une stratégie pour soutenir et renforcer le rayonnement culturel de la France sur l'échiquier international semble plus que jamais indispensable. Se reposant sur des structures naissantes à la Belle Époque, les pouvoirs publics et les acteurs privés se lancent alors dans une vaste entreprise : construire, à l'étranger, des réseaux et techniques valorisant la civilisation et les valeurs du pays des Lumières. Cela passe par la création d'instituts français (Institut de Florence) et de centres de recherche (la Maison franco-japonaise), ou encore par la délocalisation de musées (le Louvre Abu Dhabi) et l'organisation de tournées d'institutions (Opéra de Paris. Comédie-Française, etc.). Ces actions permettent la circulation et la diffusion hors de nos frontières d'œuvres dans des domaines variés tels que la musique, le cinéma, le spectacle vivant, le livre, la mode, le design ou encore les technologies. Tout au long du XXe siècle, et encore aujourd'hui, le ministère des Affaires étrangères coordonne une grande partie de ces efforts et partant, renforce l'attractivité de la France. Richement illustré grâce aux archives du Quai d'Orsay, cet ouvrage revient sur un siècle de soft power à la française en retraçant les grandes étapes qui ont permis l'émergence puis l'enracinement d'une diplomatie culturelle devenue le joyau de la politique extérieure de notre pays.

Cultural diplomacy --- France

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The beginning of the millennium has been influenced by a visible acceleration of the globalisation process. A complex and dynamic phenomenon, it has generated a series of consequences at the political, strategic and military levels, as well as the cultural level. The increase of interdependence between actors on the international stage, modern technologies, means of communication, cross-border relations, and the constant flux of goods, capital, services and people entail major changes for the tools used by states in international relations.In this context, states are obligated to identify solu

Cultural diplomacy --- Cultural relations --- Diplomacy

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"The term "soft power" was coined in 1990 to foreground a capacity in statecraft analogous to military might and economic coercion: getting others to want what you want. Emphasizing the magnetism of values, culture, and communication, this concept promised a future in which cultural institutes, development aid, public diplomacy, and trade policies replaced nuclear standoffs. From its origins in an attempt to envision a United States-led liberal international order for a post-Cold War world, it soon made its way to the foreign policy toolkits of emerging powers looking to project their own influence. This book is a global comparative history of how soft power came to define the interregnum between the celebration of global capitalism in the 1990s and the recent resurgence of nationalism and authoritarianism. It brings together case studies from the European Union, China, Brazil, Turkey, and the United States, examining the genealogy of soft power in the Euro-Atlantic and its evolution in the hands of other states seeking to counter U.S. hegemony by nonmilitaristic means. Contributors detail how global and regional powers created a variety of new ways of conducting foreign policy, sometimes to build new solidarities outside Western colonial legacies and sometimes with more self-interested purposes. Offering a critical history of soft power as an intellectual project as well as a diplomatic practice, Soft-Power Internationalism provides new perspectives on the potential and limits of a multilateral liberal global order"--

Hegemony --- Cultural diplomacy --- Soft power

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In Cold War in Universities: U.S. and Soviet Cultural Diplomacy, 1945-1990 Natalia Tsvetkova recounts how the United States and the Soviet Union aspired to transform overseas academic institutions according to their political aims during the Cold War. The book depicts how U.S. and Soviet attempts to impose certain values, disciplines, teaching models, structures, statutes, and personnel at universities in divided Germany, Afghanistan, Ethiopia, both Vietnams, and Cuba as well as Guatemala were foiled by sabotage, ignorance, and resistance on the part of the local academic elite, particularly professors. Often at odds with local academic communities, U.S. and Soviet university policies endured unexpected frustrations as their efforts toward Americanization and Sovietization faced developmental setbacks, grassroots resistance, and even political fear.

Cultural diplomacy --- Cultural diplomacy --- Education, Higher --- History. --- History --- American influences --- History