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Sunk costs and market structure : price competition, advertising, and the evolution of concentration
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ISBN: 0262284588 0585135207 9780585135205 0262193051 9780262284585 9780262193054 0262693585 9780262693585 Year: 1991 Publisher: Cambridge (MA) : M.I.T. Press,

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Abstract

Keywords

Industrial organization (Economic theory) --- Game theory. --- Advertising --- Costs, Industrial --- Game theory --- Sunk costs --- Management --- Business & Economics --- Industrial Management --- Opportunity costs --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Games, Theory of --- Theory of games --- Mathematical models --- Mathematics --- Industrial economics --- Market structure --- Microeconomics --- Costs of production --- Industrial costs --- Industries --- Production costs --- Cost --- Costs --- Mathematical models. --- 338.6 --- #ECO:01.01:economie algemeen --- 338.45 --- 338.4 --- 338.5 --- 518.5 --- 658.012 --- 659 --- 658.112 --- 658.81 --- 658.81 Sales organization --- Sales organization --- 658.112 Site, location, place of business --- Site, location, place of business --- Costs&delete& --- Industriële economie --- Economische structuur --- Prijzen --- Operationeel onderzoek. Speltheorie --- Planning in het bedrijf --- Reclame. Public relations --- -Costs, Industrial --- -338.6 --- -Mathematical models --- Industrial organization (Economic theory). --- Économie industrielle --- Organisation industrielle --- Théorie des jeux --- Advertising - Costs - Mathematical models --- Costs, Industrial - Mathematical models --- Structure de marche --- -Costs --- Économie industrielle --- Théorie des jeux

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