Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are are also practical, beautifully illustrated resources for entering the field, including exercises for boosting creativity, and interview preparation, as well as a breakdown of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainabilty, this a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels, Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and to shape the next generation of leaders in beauty"--

Cosmetics industry --- Cosmetics industry

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Cosmetics industry.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Cosmetics industry --- History.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards takes a hard look at the multibillion-dollar beauty industry, which promotes unrealistic beauty standards, perpetuates gender stereotypes, and uses sexual objectification to sell products. The book is divided into four parts. Part 1 explores the global beauty industry, traces the cultural history of cosmetics, examines the regulatory climate of the cosmetics industry, and profiles the beauty consumer. Part 2 investigates the pervasiveness and persistence of the feminine beauty ideal, explores the globalization of Western standards of beauty, analyzes the myth-making power of beauty advertising, and decodes archetypal and stereotypical portrayals of women in beauty ads. Part 3 investigates the decorative and sexual depictions of women in beauty advertising and analyzes the power of celebrity beauty endorsements. Part 4 looks at the interplay between images of physical perfection in advertising messages and the surge in body modification and enhancement"--

Cosmetics industry --- Social aspects.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Cosmetics industry --- Beauty, Personal --- Beauty, Personal. --- Cosmetics industry. --- Canada.