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Book
Practical Techniques for Effective Lobbying
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ISBN: 1854180894 1854184644 Year: 2005 Publisher: London : Thorogood Publishing,

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Abstract

The government makes thousands of decisions everyday - on policy, legislation and regulation. While politicians ad officials talk of open government and consultation, the sometimes baffling 'system' in which they work often prevents organisations from making themselves heard. Organisations must deal with the system either because they have a specific concern, or because they want to inform legislators and officials before the need to lobby arises. Misconceptions about lobbying remain. Lobbying doesn't only apply to dealings with politicians (often officials are instrumental in the issues conce


Book
Public Relations : An Easy, Step-by-step Guide to Creating a Public Relations Plan
Author:
ISBN: 9810797222 Year: 2014 Publisher: Cork : BookBaby,

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In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy.


Book
Providing Guidance for an Investor Relations Department.
Author:
ISBN: 1118009576 Year: 2010 Publisher: : Wiley,

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Praise for Running an Effective Investor Relations Department: AComprehensive Guide ""Mr. Bragg has provided a comprehensive guide on how to beeffective in today's ever increasingly difficult job of investorrelations. I highly recommend this for any company dealing withoutside investors.""-Wray Rives, CPA, President,NeedaCFO.com ""At long last, a comprehensive introduction to the importanttopic of investor relations. CFOs, treasurers, and those who aspireto those positions would be well served to read this comprehensiveguide.""-Richard Booth, Vice President of Finance, NuanceCommunication, I

The 18 immutable laws of corporate reputation: creating, protecting & repairing your most valuable asset
Author:
ISBN: 0749442557 Year: 2004 Publisher: London Kogan Page


Book
The public relations handbook
Author:
ISBN: 9780367278908 9780367278915 036727891X 0429298579 0367278901 100020877X 1000208834 Year: 2021 Publisher: London: Routledge,

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"The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies"--


Book
Driving performance at latvia's public utilities commission
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ISBN: 9789264257962 Year: 2016 Publisher: Paris, France : Organisation for Economic Co-operation and Development,

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Regulators are proactive referees of the sectors they regulate, contributing to the delivery of essential public utilities for citizens. To fulfill this function, they need to be constantly alert, checking sectoral trends as well as assessing the impact of their decisions. However, while measuring regulators’ performance is essential, it is also challenging, from defininig what should be measured to attributing impacts to regulators' decisions. To address these challenges, the OECD has developed an innovative framework that looks at the institutions, processes and practices that help regulators assess their performance. The framework has been applied to Latvia's Public Utilities Commission, which is responsible for regulating energy, communications, water and waste. The review offers unique insights into the work of a multi-sector regulator, identifying the organisational features that allow lessons and experiences to be shared across sectors and contribute to good performance. It  highlights the importance of clarifying the role and functions of the regulator and its relationship with other public institutions, setting long-term strategic objectives for the regulator's activities, and having the right regulatory tools with appropriate incentives for the efficient and effective provision of public utility services.  


Book
Communication : l'ouvrage de toutes les communications
Authors: --- --- --- --- --- et al.
ISBN: 9782311405033 2311405039 Year: 2018 Publisher: Paris: Vuibert,

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Ouvrage spécialement conçu pour les étudiants en communication, élaboré en fonction des programmes universitaires. Rédigé par les meilleurs spécialistes francophones, enseignants en master de communication et experts du métier. Convient également aux professionnels : présente le rappel de tous les fondamentaux et les dernières tendances du digital Aborde tous les domaines de la communication avec, à chaque fois, de très nombreux compléments pour réussir dans vos études et votre profession (études de cas, questions d'examen, interviews, chiffres clés, bibliographie...). Cet ouvrage propose également sur le site vuibert de nombreux compléments en ligne : des quiz relatifs à une grande partie des chapitres avec leurs corrigés des questions d'examen et des conseils pour bien les traiter des interviews complémentaires de professionnels de la communication et de multiples références (textes règlementaires, sitographie, code de communication...).


Book
Les relations publics : refonder la confiance entre l'entreprise, les marques et leurs publics
Author:
ISBN: 9782100769384 2100769383 Year: 2017 Publisher: Malakoff: Dunod,

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Envie de dynamiser l'écosystème relationnel entre votre entreprise et ses parties prenantes ? Je tiens à mettre en place une communication plus relationnelle pour générer de l'engagement et plus incarnée pour créer du sens et du lien. J'ai besoin d'outils pour décrypter la nouvelle donne de l'influence depuis l'explosion des médias sociaux. Je cherche une manière plus efficace de piloter l'image et de construire la réputation au service de la performance durable. Je mesure l'importance que prend dans l'opinion la notion d'acceptabilité sociale mais je manque de repères théoriques sur les relations publics. Vous avez coché au moins une proposition ? Ce livre est fait pour vous ! Les autorités institutionnelles et les médias traditionnels se sont fait dépasser par les influenceurs digitaux. Depuis l'explosion du web social, de nouvelles lignes de force dessinent la carte de l'influence. L'opinion a pris le pouvoir ! Alors, plus encore que la gestion de l'image et de la réputation, c'est l'enjeu de l'acceptabilité sociale qui revalide la proposition des relations publics. Cette 2e édition met l'accent sur les nouveaux acteurs de l'influence et montre que les frontières entre marketing et communication ne cessent de s'estomper.


Book
Current issues in public utilities and public policy : empirical studies focusing on Japan
Authors: --- ---
ISBN: 9811974896 9811974888 Year: 2023 Publisher: Singapore : Springer,

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This book is novel in that it reveals significant issues of economics, management and business fields currently observed in network industries such as public utilities and transportation, and provides empirical evidence of their mechanisms and policy implications from various perspectives. This is a holistic collection of literature on public utilities economics and management, since the industries discussed include a wide range such as electricity, water supply, sewerage, transport, and postal service, which compound social infrastructure as public benefit service, and the issues examined contain not only economics topics such as cost, efficiency, and productivity, but also management topics such as governance, strategy and organizational restructuring. The book also investigates general private companies to derive future implications for policy and governance of public utilities, and covers multiple countries such as Japan, the US, and Vietnam. It demonstrates various empirical approaches and methodologies for public utility analysis through 17 chapters by experts in each field, which contributes to further cultivation of empirical studies in public utilities.

The public relations handbook
Author:
ISBN: 9780415428033 0415428033 9780415428026 0415428025 Year: 2008 Publisher: London: Routledge,

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