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Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.Bron : http://www.koganpage.com

Corporate image --- Crisis management --- Reputation --- Corporations --- Management --- Public relations --- Crisis management. --- Reputation. --- Management. --- Public relations. --- crisismanagement --- Business policy --- bedrijfsbeleid --- Crisiscommunicatie --- Crisismanagement --- Imagomanagement --- Profiel en imago --- Maatschappelijk Verantwoord Ondernemen --- Corporate public relations --- Character --- Public opinion --- Company image --- Corporate identity --- Industrial design coordination --- Crises --- Management of crises --- Problem solving --- Conflict management --- E-books --- Profiel --- Imago --- Corporate image - Management --- Corporations - Public relations

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• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

La e-reputation consiste à gérer la réputation de son identité ou de sa marque sur Internet, que l'on soit une entreprise, une organisation ou un individu. Tout forme d'organisation privée ou publique qui acquiert une certaine notoriété dispose d'un actif réputationnel qui peut générer de la valeur. Le concept de réputation est antérieur à l'émergence d'Internet, mais le développement du web social lui donne une dimension nouvelle en proposant de nombreux espaces où les internautes peuvent exprimer leur opinion. Ces expressions multiples et référencées créent des images qui elles-mêmes constituent la ou les réputations de la marque. Illustré de nombreux exemples, cet ouvrage donne des clés pour comprendre comment se crée ou se détériore l'actif réputationnel, pour évaluer la réputation de sa marque et la gérer, pour anticiper les risques réputationnels et connaître les outils et les méthodes disponibles pour manager sa réputation.

Réputation numérique --- Internet in public relations --- Internet marketing --- Business communication --- Business enterprises --- Corporate image --- Internet dans les relations publiques --- Marketing sur Internet --- Communication dans l'entreprise --- Entreprises --- Communication systems --- Communication, Systèmes de --- Image --- Communication in management --- Corporations --- Reputation --- Privacy, Right of --- Internet --- Personal information management --- Online identities --- Rumor --- Public relations --- Management --- Law and legislation --- #KVHA:Economie --- #KVHA:Marketing --- #KVHA:E-reputatie --- Réputation numérique --- Communication, Systèmes de --- Corporate image - Management --- Corporations - Public relations --- Internet - Law and legislation --- Communication externe --- Image de marque