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Business - History - Congresses. --- Entrepreneurship - Social aspects - Congresses. --- Corporate culture - Congresses. --- Business enterprises - Social aspects - Case studies - Congresses.

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This book is the first in a series of volumes which explore perspectives on process theories, an emerging approach to the study of organizations that focuses on (understanding) activities, interactions, and change as essential properties of organizations rather than structures and state - an approach which prioritizes activity over product, change over persistence, novelty over continuity, and expression over determination. Process and sensemaking may be seen as mutually interlocking phenomena and, as such, are cornerstones in process thinking, This book brings together contributions from an international group of scholars energized by process organization studies. The chapters offer perspectives from different disciplines, insights from diverse theoretical traditions and contexts, and parallels made with a range of cultural forms, including art, poetry, and cookery. The chapters exhibit a clear emphasis on a process ontology, process theorizing, and narrative thinking. Recurrent themes emerge that distinguish process theorizing from the more logico-scientific, variance-oriented research that dominates organization studies today.

Organizational behavior --- Corporate culture -- Congresses. --- Organizational behavior -- Congresses. --- Comportement organisationnel --- Sociologie des organisations --- Organization theory --- Corporate culture --- E-books --- Organizational behavior.

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Business records --- Corporate culture --- Corporate image --- Business enterprises --- Culture d'entreprise --- Congresses --- History --- Congrès --- Congrès --- Corporate image - Congresses --- Corporate culture - Congresses --- Business records - Congresses --- Business enterprises - France - History - Congresses --- ENTREPRISES --- HISTOIRE --- HISTORIENS --- HISTORIOGRAPHIE --- Histoire appliquée. --- Entreprises --- Archives d'entreprises --- Histoire.

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This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.

Economics/Management Science. --- Marketing. --- Industrial, Organisational and Economic Psychology. --- e-Business/e-Commerce. --- Business Strategy/Leadership. --- Economics. --- Applied psychology. --- Economie politique --- Marketing --- Branding (Marketing) -- Congresses. --- Corporate culture -- Congresses. --- Industrial management. --- Marketing -- Cross-cultural studies. --- Commerce --- Business & Economics --- Marketing & Sales --- Branding (Marketing) --- Brand name products --- Business. --- Leadership. --- E-business. --- Electronic commerce. --- E-commerce. --- Industrial psychology. --- Business and Management. --- Advertising --- Industrial and Organizational Psychology. --- Ability --- Command of troops --- Followership --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Information superhighway --- Applied psychology --- Psychagogy --- Psychology, Practical --- Social psychotechnics --- Psychology --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Business psychology --- Industrial psychology --- Psychotechnics --- Industrial engineering --- Personnel management --- Psychology, Applied --- Industrial psychologists