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Strategic alliances have emerged as an important element of firms' strategies. Following suit, research on alliances has blossomed, concentrating on the various forms alliances take, the reasons of their existence, and increasingly embracing questions of alliance management and governance tasks. However, most contributions which address the alliance governance problem are yet rather vague and selective in their conception of alliance governance structures as well as the factors which influence their suitability. The aim of this book is to further advance our understanding of alliance governance and to provide recommendations on the problem of alliance governance design. Following the configurational approach, Sascha Albers develops a comprehensive model of alliance governance systems. He identifies relevant structural and instrumental design parameters and analyzes major contingency factors, including member firms' cultures and alliance experience, number of alliance partners, and trust, which impact the design parameters' suitability. He finally deducts five configurations, or ideal types, of alliance governance systems which can be regarded as blueprints for the practitioner and as platform for further research for the alliance scholar. Potential readership includes scholars of strategic management and organization theory, interested students in these areas as well as practitioners involved in formulating and implementing alliance strategies.

Strategic alliances (Business) --- Corporate governance. --- Corporate Governance. --- Governance, Corporate --- Industrial management --- Directors of corporations --- Aliança d'empreses --- Govern corporatiu --- Govern de l'empresa --- Poders empresarials --- Direcció d'empreses --- Administradors de societats --- Agrupació d'empreses --- Agrupaments d'empreses --- Associació d'empreses --- Associacions d'empreses --- Empreses associades --- Empreses conjuntes --- Empreses comunes --- Empreses en comú --- Unions temporals d'empreses --- Cooperació empresarial --- Empreses --- Conglomerats d'empreses --- Empreses multinacionals --- Fusió d'empreses --- Societats en participació

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This book presents the most current trends in the field of finance and accounting from an international perspective. Featuring contributions presented at the 17th Annual Conference on Finance and Accounting at the University of Economics in Prague, this title provides a mix of research methods used to uncover the hidden consequences of accounting convergence in the private (IFRS) and public sectors (IPSAS). Topics covered include international taxation (from both the micro- and macroeconomic level), international investment, monetary economics, risk management, management accounting, auditing, investment capital, corporate finance and banking, among others. The global business environment shapes the international financial flows of finance and the demand for international harmonization of accounting. As such, the field of global finance and accounting has encountered some new challenges. For example, policy-makers and regulators are forced to restructure their tools to tackle with new features of trading at global capital markets and international investment. This book complements this global view of development with country-specific studies, focusing on emerging and transitioning economies, which are affected indirectly and in unforeseen ways. The combination of global perspective and local specifics makes this volume attractive and useful to academics, researchers, regulators and policy-makers in the field of finance and accounting.

Business. --- Corporate governance. --- Business enterprises --- Accounting. --- Macroeconomics. --- Business and Management. --- Business Finance. --- Macroeconomics/Monetary Economics//Financial Economics. --- Corporate Governance. --- Financial Accounting. --- Finance. --- Financial statements --- Finance --- Governance, Corporate --- Balance sheets --- Corporate financial statements --- Earnings statements --- Financial reports --- Income statements --- Operating statements --- Profit and loss statements --- Statements, Financial --- Business organizations --- Businesses --- Companies --- Enterprises --- Firms --- Organizations, Business --- Industrial management --- Directors of corporations --- Accounting --- Bookkeeping --- Business records --- Corporation reports --- Business --- Business enterprises-Finance. --- Accountancy --- Commerce --- Commercial accounting --- Financial accounting --- Economics --- Business enterprises—Finance. --- Empreses --- Macroeconomia --- Govern corporatiu --- Comptabilitat --- Comptabilitat comercial --- Comptabilitat d'empreses --- Comptabilitat financera --- Aritmètica --- Ensenyament comercial --- Negocis --- Amortització --- Comptabilitat comparada --- Comptabilitat social --- Comptes corrents --- Estats financers --- Estocs --- Facturació --- Gestió comptable --- Liquidació --- Matemàtica financera --- Meritació (Comptabilitat) --- Normes comptables --- Reserves (Comptabilitat) --- Valoració --- Anàlisi de ratios --- Auditoria --- Ciències empresarials --- Informació comptable --- Tenidoria de llibres --- Govern de l'empresa --- Poders empresarials --- Direcció d'empreses --- Administradors de societats --- Anàlisi econòmica --- Demanda (Teoria econòmica) --- Economia --- Microeconomia --- Teoria econòmica --- Empresa --- Empreses comercials --- Empreses industrials --- Organitzacions empresarials --- Indústria --- Aliança d'empreses --- Conglomerats d'empreses --- Cooperació empresarial --- Creació d'empreses --- Dimensió de les empreses --- Empreses familiars --- Empreses virtuals --- Grans empreses --- Sucursals --- Corporate Finance. --- Macroeconomics and Monetary Economics. --- Business finance --- Business financial management --- Financial analysis of business enterprises --- Financial management, Business --- Financial management of business enterprises --- Financial planning of business enterprises --- Managerial finance

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This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable. .

New products --- Marketing. --- Business. --- Management. --- Industrial management. --- Information technology. --- Business --- Globalization. --- Markets. --- Business and Management. --- Emerging Markets/Globalization. --- IT in Business. --- Innovation/Technology Management. --- Data processing. --- Public markets --- Commerce --- Fairs --- Market towns --- Global cities --- Globalisation --- Internationalization --- International relations --- Anti-globalization movement --- Electronic data processing --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Industrial organization --- Administration --- Industrial relations --- Organization --- Trade --- Economics --- Industrial management --- Business—Data processing. --- Empreses --- Estudis de mercat --- Globalització (Economia) --- Tecnologia de la informació --- Noves tecnologies de la informació i de la comunicació --- Tecnologies de la informació i la comunicació --- Tecnologia de la comunicació i de la informació --- TIC --- AcTIC --- Alfabetització tecnològica --- Autopistes de la informació --- Bretxa digital --- Economia de la informació --- Gestió del coneixement --- Globalització de l'economia internacional --- Internacionalització (Economia) --- Internacionalització de l'economia --- Mundialització (Economia) --- Mundialització de l'economia --- Economia internacional --- Globalització --- Deslocalització industrial --- Integració econòmica --- Anàlisi de mercat --- Anàlisi del mercat --- Informes de mercat --- Investigació comercial --- Investigació de mercat --- Prospecció comercial --- Enquestes de consum --- Màrqueting --- Conducta dels consumidors --- Sondejos d'opinió --- Empresa --- Empreses comercials --- Empreses industrials --- Organitzacions empresarials --- Indústria --- Negocis --- Aliança d'empreses --- Conglomerats d'empreses --- Cooperació empresarial --- Creació d'empreses --- Dimensió de les empreses --- Empreses familiars --- Empreses virtuals --- Grans empreses --- Sucursals --- Microeconomia

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This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Business. --- Marketing. --- Information technology. --- Business --- Business and Management. --- IT in Business. --- Information Systems Applications (incl. Internet). --- Data processing. --- Data processing --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Marketing --- Business—Data processing. --- Application software. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Màrqueting --- Tecnologia de la informació --- Empreses --- Processament de dades --- Tecnologia de lainformació --- Processament de dades electròniques --- Processament automàtic de dades --- Processament electrònic de dades --- Processament integrat de dades --- Sistematització de dades (Ordinadors) --- Tractament de dades --- Tractament electrònic de dades --- Tractament integrat de dades --- Automatització --- Informàtica --- Complexitat computacional --- Curació de dades --- Depuració (Informàtica) --- Estructures de dades (Informàtica) --- Gestió de bases de dades --- Informàtica mòbil --- Informàtica recreativa --- Intel·ligència artificial --- Sistemes en línia --- Temps real (Informàtica) --- Tractament del llenguatge natural (Informàtica) --- Processament òptic de dades --- Protecció de dades --- Transmissió de dades --- Tolerància als errors (Informàtica) --- Empresa --- Empreses comercials --- Empreses industrials --- Organitzacions empresarials --- Indústria --- Negocis --- Aliança d'empreses --- Conglomerats d'empreses --- Cooperació empresarial --- Creació d'empreses --- Dimensió de les empreses --- Empreses familiars --- Empreses virtuals --- Grans empreses --- Sucursals --- Microeconomia --- Comercialització --- Anàlisi conjunt (Màrqueting) --- Cicle de vida del producte --- Codificació de productes --- Construcció de marca (Màrqueting) --- Estudis de mercat --- Diferenciació de productes --- Fidelització dels clients --- Llotges de comerç --- Màrqueting bancari --- Màrqueting ecològic --- Màrqueting internacional --- Màrqueting de relacions --- Màrqueting directe --- Màrqueting industrial --- Màrqueting per Internet --- Màrqueting social --- Màrqueting territorial --- Màrqueting turístic --- Marxandatge --- Política de preus --- Productes nous --- Ciències empresarials --- Gestió de vendes --- Venda --- Noves tecnologies de la informació i de la comunicació --- Tecnologies de la informació i la comunicació --- Tecnologia de la comunicació i de la informació --- TIC --- AcTIC --- Alfabetització tecnològica --- Autopistes de la informació --- Bretxa digital --- Economia de la informació --- Gestió del coneixement --- Business information services. --- Computer and Information Systems Applications. --- Business enterprises --- Information services