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The culture of consumption: critical essays in American history, 1880-1980
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ISBN: 0394716116 9780394716114 Year: 1983 Publisher: New York Pantheon Books

Une histoire du marketing : discipliner l'économie de marché
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ISSN: 09937226 ISBN: 2707129259 9782707129253 Year: 1999 Publisher: Paris : La Découverte,


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The all-consuming nation : chasing the American dream since World War II
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ISBN: 0197568254 0197568289 0197568270 9780197568255 0197568262 Year: 2021 Publisher: New York, New York : Oxford University Press,

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'The All-Consuming Nation' examines how planners during World War II laid the foundation for a massconsumption economy. High wages, full employment, new technologies, and a rapid growth in population known as the 'Baby Boom' ushered in a golden age of economic growth. By the end of the twentieth century, consumerism triumphed over communism, socialism, and all other isms seeking to win hearts and minds around the world. Mark Lytle investigates the environmental and sociocultural costs of the consumer capitalism framework set in place in the twentieth century, shedding light on both the catalysts and consequences of a national identity forged through mass consumption.

Technological innovation and the great depression.
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ISBN: 0813389410 Year: 1995 Publisher: Boulder Westview

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Pocketbook politics : economic citizenship in twentieth-century America
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ISBN: 9780691130415 9780691086644 0691130418 0691086648 1400843782 1299987591 9781400843787 9781299987593 Year: 2005 Publisher: Princeton, New Jersey ; Oxford : Princeton University Press,

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"How much does it cost?" We think of this question as one that preoccupies the nation's shoppers, not its statesmen. But, as Pocketbook Politics dramatically shows, the twentieth-century American polity in fact developed in response to that very consumer concern. In this groundbreaking study, Meg Jacobs demonstrates how pocketbook politics provided the engine for American political conflict throughout the twentieth century. From Woodrow Wilson to Franklin Roosevelt to Richard Nixon, national politics turned on public anger over the high cost of living. Beginning with the explosion of prices at the turn of the century, every strike, demonstration, and boycott was, in effect, a protest against rising prices and inadequate income. On one side, a reform coalition of ordinary Americans, mass retailers, and national politicians fought for laws and policies that promoted militant unionism, government price controls, and a Keynesian program of full employment. On the other, small businessmen fiercely resisted this low-price, high-wage agenda that threatened to bankrupt them. This book recaptures this dramatic struggle, beginning with the immigrant Jewish, Irish, and Italian women who flocked to Edward Filene's famous Boston bargain basement that opened in 1909 and ending with the Great Inflation of the 1970's. Pocketbook Politics offers a new interpretation of state power by integrating popular politics and elite policymaking. Unlike most social historians who focus exclusively on consumers at the grass-roots, Jacobs breaks new methodological ground by insisting on the centrality of national politics and the state in the nearly century-long fight to fulfill the American Dream of abundance.

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