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ISBN: 1281961310 9786613793508 0231502532 9780231502535 0231113129 0231113137 9780231113137 Year: 2000 Publisher: New York Columbia University Press
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Year: 1960 Publisher: New York (N.Y.): McGraw-Hill,
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Year: 1966 Publisher: New York: Wiley,
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Year: 1957 Publisher: New York: Holt,
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Year: 1956 Publisher: [Ann Arbor]: University of Michigan. Institute for social research. Survey research center,
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Year: 1963 Publisher: [New York]: Free press,
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Year: 1956 Publisher: Urbana (Ill.): University of Illinois. College of commerce and business administration. Bureau of economic and business research,
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ISBN: 9782081380684 2081380684 Year: 2017 Publisher: Paris: Flammarion,
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Pourquoi la musique classique incite-t-elle à boire des vins prestigieux ? Pourquoi acheter en promotion nous donne-t-il l'impression d'être plus intelligents ? Comment un simple geste du serveur peut-il vous pousser à lui donner un plus gros pourboire ? Nos achats sont influencés par des dispositifs subtils, mais extrêmement faciles à mettre en oeuvre. A travers une série de petites expériences de la vie quotidienne - des publicités qui inondent nos boîtes aux lettres à la musique d'attente téléphonique, en passant par la couleur d'une bouteille de soda -, Nicolas Guéguen éclaire les stratégies commerciales par la psychologie comportementale, et nous aide à comprendre les mécanismes qui nous dirigent pour déjouer nos automatismes.
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Year: 1968 Publisher: Amsterdam: North-Holland,
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