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The new seventh edition of Older Americans: A Changing Market includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group. New to this edition is all-important 2010 census population data, a unique comparison of the attitudes of the four generations of American adults based on the General Social Survey, the latest homeownership rates, time use by age and sex, trends in household spending and wealth since the Great Recession, and labor force statistics with projections to 2020.

Consumer behavior -- United States -- Statistics. --- Consumers -- United States -- Statistics. --- Demographic surveys. --- Older consumers -- United States -- Statistics. --- Older people -- United States -- Statistics. --- Older people --- Older consumers --- Consumers --- Consumer behavior

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Identifies the best and biggest customers for hundreds of products and services.

Consumer behavior -- United States -- Statistics. --- Consumers -- United States -- Statistics. --- Demographic surveys -- United States. --- Consumers --- Consumer behavior

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National consumption --- Economic sociology --- Consumer behavior --- Consumer protection --- Consumers --- Industries --- Consumer education --- Social aspects --- Consumer education. --- Consumer protection - United States --- Consumers - United States --- Industries - Social aspects - United States

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""This book is a welcome addition to the literature on children and the media, and a most stimulating application of social theory to questions of the child in contemporary film and consumer culture.""-Ellen Seiter, author of The Internet Playground: Children's Access, Entertainment and Mis-Education Since the 1980's, a peculiar paradox has evolved in American film. Hollywood's children have grown up, and the adults are looking and behaving more and more like children. In popular films such as Harry Potter, Toy Story, Pocahantas, Home Alone, and Jumanji, it is the children who ar

Advertising and children -- United States. --- Child consumers -- United States. --- Children -- United States -- Social conditions -- 20th century. --- Children in motion pictures. --- Children --- Child consumers --- Advertising and children --- Social conditions

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Dollar-for-dollar answers to the questions Who buys? What do they buy? How much do they spend?

Consumers -- United States -- Statistics -- Periodicals. --- Consumption (Economics) -- United States -- Statistics -- Periodicals. --- Consumption (Economics). --- Finance, Personal -- United States -- Statistics -- Periodicals. --- Consumers --- Consumption (Economics) --- Finance, Personal