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Consumer behavior --- Market segmentation --- Mathematical models --- Consumer behavior - Mathematical models

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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers - among them worldwide leading scholars - offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.  Contents - Marketing Models and Marketing Research Methods - Consumer Behavior and Retailing - Marketing Management The Editors Professor DDr. Adamantios Diamantopoulos, Holder of the Chair of International Marketing, University of Vienna, Austria. Professor Dr. Wolfgang Fritz, Director of the Institute of Marketing, Technische Universität Braunschweig, Germany, and Honorary Professor, University of Vienna, Austria. Professor Dr. Lutz Hildebrandt, Director of the Institute of Marketing, Humboldt University of Berlin, Germany, and Honorary Professor, University of Vienna, Austria.

Consumer behavior --Mathematical models. --- Commerce --- Business & Economics --- Marketing & Sales --- Marketing research. --- Marketing --- Management. --- Marketing management --- Market research --- Markets --- Research --- Business. --- Marketing. --- Market research. --- Business and Management. --- Market Research/Competitive Intelligence. --- Business logistics --- Research, Industrial --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling

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The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques—examples are mixed sales channels, portals, group buying, and auctions, each of which is enabled by information technologies, the Internet, or both—are changing and expanding consumer-driven demand in many ways. The underlying pattern of demand created by these evolving mechanisms will be a marked departure from traditional factors driving consumer demand. To analyze and understand rational and strategic consumer demand, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it. They then present sections on organizational strategies, product strategies, operational strategies, and, finally, pricing strategies for managing rational/strategic consumer behavior. Together, this handbook provides the state-of-the-art OM models that will help the reader to understand and effectively respond to increasingly rational purchasing behavior. CONSUMER-DRIVEN DEMAND AND OPERATIONS MANAGEMENT MODELS has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research.

Consumer behavior -- Mathematical models. --- Consumer behavior. --- Product management. --- Business logistics. --- Selling --- Technological innovations. --- Salesmanship --- Salesmen and salesmanship --- Supply chain management --- Business. --- Marketing. --- Production management. --- Operations research. --- Decision making. --- Information technology. --- Business --- E-commerce. --- Business and Management. --- IT in Business. --- e-Commerce/e-business. --- Operations Management. --- Information Systems Applications (incl. Internet). --- Operation Research/Decision Theory. --- Data processing. --- Retail trade --- Advertising --- Marketing --- Sales promotion --- Industrial management --- Logistics --- Operations Research/Decision Theory. --- Operational analysis --- Operational research --- Industrial engineering --- Management science --- Research --- System theory --- Manufacturing management --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Consumer goods --- Domestic marketing --- Retail marketing --- Aftermarkets --- Business—Data processing. --- Application software. --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management --- Management decisions --- Choice (Psychology) --- Problem solving --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Decision making