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ISBN: 9781133587675 1133587674 1473715334 Year: 2015 Publisher: Stamford, Conn. Cengage Learning
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This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.
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ISBN: 007030520X 9780070305205 Year: 1977 Publisher: New York McGraw-Hill
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ISBN: 0471078514 0471859168 9780471859161 9780471078517 Year: 1986 Publisher: New York Wiley
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ISBN: 0130169722 9780130169723 Year: 2001 Publisher: Upper Saddle River, N.J. Prentice Hall
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ISBN: 0618013261 9780618013265 Year: 2001 Publisher: Boston: Houghton Mifflin,
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ISBN: 025601597X Year: 1974 Publisher: Homewood, Ill. Irwin
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ISBN: 0538802006 9780538802000 Year: 1989 Publisher: Cincinnati, Ohio South-Western Publishing
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ISBN: 9781315526904 9781315526935 9781138695160 9780367656171 1787855880 1315526921 131552693X 1315526913 Year: 2017 Publisher: New York, NY : Routledge,
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"The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowleger."--
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ISBN: 1292153113 9781292153117 Year: 2018 Publisher: Boston (Mass.) : Pearson,
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