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Women consumers --- Consumer behavior --- Consommatrices --- Consommateurs --- History. --- Histoire --- Comportement --- Germany --- History --- Women consumers - Germany - History. --- Consumer behavior - Germany - History.

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Consuming Motherhood addresses the provocative question of how motherhood and consumption―as ideologies and as patterns of social action―mutually shape and constitute each other in contemporary North American and European social life. Ideologically, motherhood and consumption are often constructed in opposition to each other, with motherhood standing in as a naturalized social relation that is thought to be uniquely free of the calculating instrumentality that dominates commercial relations. Yet, in social life, motherhood and consumption are inseparable. Whether shopping for children’s clothing or childbirth services, or making decisions about adopting children, becoming a mother (and maternal practice more generally) is deeply influenced by consumption. How can the relationship between motherhood and consumption be revealed, and critically analyzed? Consuming Motherhood brings together a group of sociologists, anthropologists, and religious studies scholars to address this question through carefully grounded ethnographic studies. This insightful book reveals how mothers negotiate the contradictory forces that position them as both immune from and the target of consumerist tendencies in contemporary global society.

Motherhood --- Consumption (Economics) --- Women consumers --- Social aspects --- Motherhood. --- Women consumers. --- Social aspects. --- Consumption (Economics) - Social aspects --- Maternité --- Consommation --- Consommatrices --- Aspect social

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Sociology of the family. Sociology of sexuality --- Sociology of culture --- Women --- Women consumers. --- Consumption (Economics) --- Home economics. --- Femmes --- Consommatrices --- Consommation (Economie politique) --- Economie domestique --- Social life and customs --- Social conditions --- Social aspects. --- Moeurs et coutumes --- Conditions sociales --- Aspect social

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Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity and marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.

Women consumers --- Consumption (Economics) --- Consommatrices --- Consommation (Economie politique) --- History --- Histoire --- France --- Economic conditions --- Conditions économiques --- National consumption --- History of France --- anno 1900-1999 --- Women as consumers --- Consumers --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Arts and Humanities --- History. --- Family --- Household work --- Marriage --- Credits --- Government policy --- Social class --- Book --- Consumption --- Economy --- Citizenship

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"In the 1990s gay and lesbian culture went mainstream, from Ellen's coming out episode to the push for same sex marriage. At the same time, the gay market has become one of the most sought after by advertisers like Bud Light, Absolut, Benson and Hedges, and even Ikea. But in its eagerness to be embraced by the mainstream, the gay movement's political identity has been whitewashed. Identity politics and identity based consumption tend to serve the interests of white, middle class men, and tend to underserve the interest of women, people of colour, and the poor. Alexandra Chasin's provocative indictment of the marketing of a sanitized queerness may set off a wave of controversy among all readers, gay and straight." --

Sociology of minorities --- Sociology of the family. Sociology of sexuality --- Advertising. Public relations --- United States --- Gays. --- Gays in popular culture. --- Gay consumers. --- Lesbian consumers --- Gay liberation movement --- Gay culture --- Lesbian culture --- Consommateurs homosexuels --- Consommatrices lesbiennes --- United States of America --- Gay people. --- Gay people in popular culture.