Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Dans l’analyse de la consommation, les sociologues s’intéressent plus aux styles de vie des ménages qu’au montant de leurs dépenses, plus à l’usage des biens commercialisés qu’à leur mise en concurrence sur les marchés, moins à la rationalité des arbitrages qu’aux obligations sociales, moins aux mouvements des prix qu’aux aspirations et aux déceptions des consommateurs. La consommation dépend du revenu, mais en partie seulement. Ce livre compare les pratiques de consommation telles qu’elles sont décrites dans les monographies classiques sur la culture de classe. Il se concentre également sur la consommation de masse et sur le débat que son interprétation a suscité entre les sociologues néomarxistes européens. Enfin, l’interdépendance des consommateurs conduit l’auteur à s’intéresser aux biens conviviaux et à l’évolution des valeurs collectives relatives à la consommation. L’ordre social dépend moins de la quantité de produits accessibles que des usages collectifs et des modes de vie auxquels donnent naissance les nouveaux biens et les nouveaux services de la consommation de masse.

Société de consommation --- Consommation (Économie politique) --- Qualité de la vie --- Cout et niveau de la vie --- Consommateurs --- Aspect sociologique --- Comportement --- Attitudes --- Consommation --- Sociologie économique --- Aspect social --- Attitude (psychologie) --- Qualité de la vie. --- Société de consommation. --- Sociologie économique. --- Aspect social. --- Attitude. --- Société de consommation - Aspect sociologique --- Consommation (Économie politique) - Aspect sociologique --- Consommateurs - Comportement - Aspect sociologique --- Consommateurs - Attitudes - Aspect sociologique

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book position itself within Experiential Marketing. It differs from its competitors by the way it examines the phenomenon of consumer experience. US competitors consider any consumption experience as necessarily dependent on the acquisition of products and services from the market, this book acknowledges that everyday life is largely comprised of experiences based on elements acquired in other ways (the family, friends, the state). Where its US competitors suggest to companies that they have to build a long series of strong emotions and unforgettable and extraordinary experiences for the consumers, this book highlights the need of letting the consumers construct their experience themselves, instead of pre-planning extraordinary experience for them. This book is less of a 'how to do' text and more comprehensive that its competitors. Experiential marketing is a topic that encapsulates several previous lectures or courses such as 'Store Design', 'Brand Management' (see the notion of Brand Experience) and 'E-marketing' (see the notion of Virtual Experience). We expect this topic to become on a par with Relationship Marketing. Already, CEM (Customer Experience Management) is challenging CRM (Customer Relationship Management). Thus, the number of Experiential Marketing courses could increase in the near future especially as one of the Advanced Marketing Courses. Comprehensive and accessibly written, this text takes an international, although predominantly European approach. Its unique contribution to this emerging subject will be invaluable to all students engaged with customer experience management, relationship marketing and brand management.

Consumer behavior --- Consumers --- Consumption (Economics) --- Identity (Psychology). --- Social aspects. --- Psychology. --- Psychological aspects. --- Identité (Psychologie) --- Identity (Psychology) --- Consommateurs --- Consommation (Économie politique) --- Psychological aspects --- Psychology --- Comportement --- Aspect sociologique --- Aspect psychologique --- Psychologie --- 658.89.013 --- Personal identity --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Social aspects --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Personality --- Self --- Ego (Psychology) --- Individuality --- Demand (Economic theory) --- Human behavior --- Consumer profiling --- Market surveys --- Consumer behavior - Social aspects. --- Consumption (Economics) - Psychological aspects --- Consumers - Psychology --- Consommateurs - Comportement - Aspect sociologique --- Consommation (Économie politique) - Aspect psychologique --- Consommateurs - Psychologie