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"A critical history of the social media influencer's rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors-and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity."--

Internet personalities --- Social media --- Authenticity (Philosophy) in mass media. --- Mass media --- Authorship --- Influencers (Internet personalities) --- Internet celebrities --- Social media influencers --- Celebrities --- Authorship. --- Influence (Psychology) --- Psychology --- Conformity --- Example --- Persuasion (Psychology) --- Absolute value. --- Activation. --- Afterhyperpolarization. --- Anonymity. --- Association of National Advertisers. --- Beauty. --- Big business. --- Blog. --- Business ethics. --- Business guru. --- Capacitor. --- Cations, Divalent. --- Chlorine. --- Circular orbit. --- Commodification. --- Common knowledge. --- Community leader. --- Company. --- Conformational change. --- Conjunction (astronomy). --- Constant term. --- Cyberspace. --- Dark matter. --- Dedoose. --- Direct marketing. --- Economic power. --- Electronic circuit. --- Elementary particle. --- Email. --- Employment. --- Estimation. --- Eva Chen. --- Facebook. --- Finance. --- Freelancers Union. --- Gmax. --- Google News. --- Hair care. --- Harvard Business School. --- Immigration. --- Industry. --- Influencer marketing. --- Information source. --- Insider. --- Instagram. --- InterViews. --- Jet Ski. --- Kamala Harris. --- Klout. --- Likert scale. --- Marketing plan. --- Marketing. --- Medium theory. --- Membrane potential. --- Mobile media. --- Nernst equation. --- New product development. --- Numerical analysis. --- Oppression. --- Optimism. --- Paul Lazarsfeld. --- Pension. --- Personality. --- Perversion. --- Pew Research Center. --- Phase lag (rotorcraft). --- Physical chemistry. --- Plus-size model. --- Politician. --- Precarity. --- Promoter (entertainment). --- Proprietary software. --- Public interest. --- Publicity stunt. --- Qualitative research. --- Quid Pro Quo. --- Raw material. --- Receptionist. --- Revenue model. --- Résumé. --- SAG-AFTRA. --- Self-brand. --- Sextus Empiricus. --- Shit. --- Social actions. --- Solar mass. --- Sponsor (commercial). --- Terminology. --- Three-body problem. --- Tidal force. --- Trade association. --- Trajectory. --- Transducer. --- Trove. --- Twitter. --- Understanding. --- Volt. --- Voltage divider. --- Voltage source. --- Webcam. --- Emigration and immigration. --- Industries. --- Interviews. --- New products. --- Chemistry, Physical and theoretical. --- Comprehension.

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A new way of thinking about the climate crisis as an exercise in delimiting knowable, and habitable, worlds As carbon dioxide emissions continue to rise, Earth’s fragile ecosystems are growing increasingly unstable and unpredictable. Horizon Work explores how climate change is disrupting our fundamental ability to project how the environment will act over time, and how rapidly faltering projections are colliding with the dangerous new realities of emergency respon se.Anthropologist Adriana Petryna examines the climate crisis through the lens of “horizoning,” a mode of reckoning that considers unnatural disasters against a horizon of expectation in which people and societies can act. She talks to wildfire scientists who, amid chaotic fire seasons and shifting fire behaviors, are revising predictive models calibrated to conditions that no longer exist. Petryna tells the stories of wildland firefighters who could once rely on memory of previous fires to gauge the behaviors of the next. Trust in patterns has become an occupational hazard. Sometimes, the very concept of projection becomes untenable. Yet if all we see is doom, we will overlook something crucial about the scientific and ethical labors needed to hold back climate chaos. Here is where the work of horizon ing begins.From experiments probing our planetary points of no return to disaster ecologies where the stark realities of climate change are being confronted, Horizon Work reveals how this new way of thinking has the power to reverse harmful legacies while turning voids where projection falters into spaces of collective action and recoverable futures.

Climate change mitigation. --- Climatic changes --- Forecasting. --- Social aspects. --- Albedo. --- Alternative stable state. --- Aluminium foil. --- Aquatic ecosystem. --- Archival research. --- Authorities (V franchise). --- Bifurcation theory. --- Bomb shelter. --- Bulldozer. --- Burial. --- Campsite. --- Carbon dioxide. --- Cell type. --- Cellular respiration. --- Cerro Grande Fire. --- Certainty. --- Climate change. --- Climate. --- Coal. --- Collective responsibility. --- Community leader. --- Convection. --- Coral reef. --- Creatinine. --- Cretaceous. --- Dead reckoning. --- Death rattle. --- Defensible space (fire control). --- Depiction. --- Developmental biology. --- Disaster. --- Drainage. --- Drought. --- Dust storm. --- Ecosystem. --- Entrapment. --- Environmental movement. --- Environmental policy. --- Epigenetics. --- Equipment operator. --- Fallout shelter. --- Fire regime. --- Fire shelter. --- Firefighter. --- Firefighting. --- Fishery. --- Food. --- Fossil fuel. --- Fuel. --- Future generation. --- Gaston Bachelard. --- Greenhouse gas. --- Heat transfer. --- Imperative mood. --- Instrumental temperature record. --- Interaction. --- Interagency hotshot crew. --- Interconnectivity. --- James Hansen. --- Lake Nyos. --- Lightning strike. --- Logging. --- National Oceanic and Atmospheric Administration. --- Natural selection. --- Necrosis. --- Other Losses. --- OurWorldInData. --- Phosphate. --- Predatory fish. --- Probability. --- Profiteering (business). --- Quantity. --- Regime shift. --- Result. --- Rodent. --- Scientist. --- Sea level rise. --- Seedbed. --- Snow. --- Soda lime. --- Soil. --- Strategic bombing. --- Structural engineer. --- Suicide mission. --- Sulfur dioxide. --- Survivability. --- Telecommunication. --- Textile. --- Thought experiment. --- Uncertainty. --- Vegetation. --- W. G. Sebald. --- Water cycle. --- Weather. --- Western United States. --- Wetland. --- Wilderness area. --- Wildfire. --- World War II. --- Year.