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What is the impact of political language upon public opinion towards European integration? Based upon media analysis, public opinion data and over 140 in-depth interviews with senior officials and campaigners, Ece Özlem Atikcan examines six EU referendum votes: in Spain, France, the Netherlands and Luxembourg on the European Constitution in 2005; and in Ireland on the Lisbon Treaty in 2008 and 2009. In all instances, polls show that the voting public favored the referendum proposals before the campaigns began, yet this initially positive public opinion melted away in three of these six cases. Why did this occur? Atikcan demonstrates that the key to the puzzle lies in political campaigns, where argument strategies can, at least temporarily, reverse public opinion enough to affect referendum outcomes. Providing a critical analysis of campaign strategy and EU communication policy, this book will be essential reading for academics, policymakers, politicians and future campaigners.

European federation --- Referendum --- Communication in politics --- Political communication --- Political science --- Ballot initiatives --- Ballot measures --- Initiative and referendum --- Initiatives, Ballot --- Propositions (Referendum) --- Referenda --- Referendums --- Democracy --- Elections --- Representative government and representation --- Direct democracy --- Plebiscite --- Public opinion. --- European Union countries --- EU countries --- Euroland --- Europe --- European federation - Public opinion --- Referendum - European Union countries --- Communication in politics - European Union countries --- European Union countries - Public opinion --- Political sociology --- European Union

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Combining theoretical and empirical perspectives, this book examines three relevant issues that are marking the European communicative landscape: the role of media and journalism in shaping the European debate, the function of public communication in promoting institutional activities, and the implications of processes of inclusion to and exclusion from the public sphere.

Civil society --- Mass media and public opinion --- Mass media and social integration --- Communication --- Société civile --- Médias et opinion publique --- Médias et intégration sociale --- Political aspects --- Aspect politique --- Communication in politics --- European Union countries --- Politics and government --- Politics and government. --- Société civile --- Médias et opinion publique --- Médias et intégration sociale --- Communication, Primitive --- Mass communication --- Social integration and mass media --- Public opinion and mass media --- Sociology --- Social integration --- Public opinion --- Social contract --- Communication in politics - European Union countries --- Civil society - European Union countries --- European Union countries - Politics and government

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"The patent disconnection between the institutions of the European Union and the citizens of Europe has been widely attributed by political leaders and scholars to a 'communications gap', that is, to the way EU affairs are mediated by the media, and to the apparent lack of interest by national elites in conveying the importance of Europe. This book challenges this 'mediation theory' and suggests instead a cultural and systemic explanation for the distant and bureaucratic character of the European Union. Apportioning the blame for the communication gap to the media and national politicians neglects two real deficits which prevent Europe from enjoying a vibrant public sphere: a deficit of domesticisation, a popular disconnection with the idea of the EU, and a deficit of politicisation with European politics, it being difficult to categorise as through traditional methods of 'left vs. right'. This book suggests that popular disengagement with the EU is a consequence of the fact that Europe as a cultural community is an interdependent continent rather than a nation and that, as an political institution, the EU is a pseudo-confederation full of anti-publicity bias, elite-driven integration, corporatism and diplomacy. The result is a book that is an essential read for students and scholars of political communication and of the European Union"--

Communication in politics --- International relations --- European Union countries --- Politics and government --- Social life and customs --- BPB1405 --- Politique de la communication --- Union européenne --- Communicatiebeleid --- Europese unie --- Mass communications --- Political philosophy. Social philosophy --- Political sociology --- European Union --- Coexistence --- Foreign affairs --- Foreign policy --- Foreign relations --- Global governance --- Interdependence of nations --- International affairs --- Peaceful coexistence --- World order --- National security --- Sovereignty --- World politics --- Political communication --- Political science --- Europese Unie --- Europska unija --- União Europeia --- Ευρωπαϊκή Ένωση --- Európska únia --- Európai Unió --- Europäische Union --- Europos Sąjunga --- Evropská unie --- Европска унија --- Unjoni Ewropea --- Европейски съюз --- Europeiska unionen --- Euroopan unioni --- Eiropas Savienība --- Unión Europea --- Evropska unija --- Unia Europejska --- Unione europea --- Uniunea Europeană --- Den Europæiske Union --- Европска Унија --- Euroopa Liit --- an tAontas Eorpach --- Bashkimi Europian --- Sąjungos institucija --- Sąjungos teisė --- právo Únie --- νόμος της Ένωσης --- Savienības tiesības --- wet van de Unie --- legge dell'Unione --- Europæisk Union --- unionslagstiftning --- atto dell'Unione --- AE --- loi de l'Union --- EU --- e drejta e Bashkimit --- ЕУ --- lege a Uniunii Europene --- Union law --- política da comunicação --- Kommunikationspolitik --- ryšių politika --- kommunikációs politika --- viestintäpolitiikka --- komunikācijas politika --- politika tal-komunikazzjoni --- πολιτική της επικοινωνίας --- komunikační politika --- política de comunicación --- communications policy --- komunikačná politika --- politica della comunicazione --- komunikacijska politika --- politika e komunikacionit --- комуникациска политика --- communicatiebeleid --- kommunikationspolitik --- politica comunicațiilor --- kommunikatsioonipoliitika --- комуникационна политика --- политика комуникација --- polityka w zakresie komunikowania --- rozvoj komunikace --- kommunikációs rendszerek fejlesztése --- ανάπτυξη των επικοινωνιών --- communications --- dezvoltarea comunicațiilor --- communicatie --- comunicação --- meediapoliitika --- komunikāciju attīstība --- viestiliikenteen kehittäminen --- komunikácie --- desenvolvimento das comunicações --- Entwicklung der Kommunikationssysteme --- Medienpolitik --- desarrollo de las comunicaciones --- komunikācijas --- komunikacion --- rozvoj komunikácií --- comunicazione --- comunicación --- komunikacije --- viestintä --- médiapolitika --- kommunikation --- sviluppo delle comunicazioni --- kommunikationsudvikling --- zhvillim i komunikacionit --- développement des communications --- development of communications --- kommunikationsutveckling --- ryšio priemonės --- ontwikkeling van de communicaties --- ryšio priemonių tobulinimas --- kommunikatsioonisüsteemi arendamine --- επικοινωνία --- sakari --- razvoj komunikacija --- комуникациска стратегија --- communication --- EU countries --- Euroland --- Europe --- Politics and government. --- Social life and customs. --- beartas cumarsáide --- Communication in politics - European Union countries --- International relations - European Union countries --- European Union countries - Politics and government --- European Union countries - Social life and customs --- Union européenne