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Narratives of crisis : telling stories of ruin and renewal
Authors: ---
ISBN: 0804799520 9780804799522 9780804788922 9780804799515 Year: 2016 Publisher: Stanford, California : Stanford Business Books,

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Abstract

This work focuses on the role of narratives during crisis, and the authors argue that ?much of the meaning, power, and ultimate impact of a crisis are functions of the ensuing network of narratives.? Crises, say Seeger and Sellnow, are by definition ?high-uncertainty events? that open up space for competing narratives to explain what happened, why, and what should happen going forward. The crises covered are broad in scope, including natural disasters, such as Superstorm Sandy; terrorism, such as 9/11; and corporate crises, such as Union Carbide?s Bhopal disaster in India, among others. A number of different types of narratives are covered, including narratives of blame and renewal, victim, hero, and memorials. Some readers might like how to identify narratives, the convergence of competing narratives, and how to measure effects of narratives on audiences. Overall, the book successfully argues for the importance of understanding how meaning is constructed around crises.

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