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Audiovisuel --- Technologie éducative --- Communication -- media --- Communication -- media
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Contemporary power manifests in the algorithmic. And yet this power seems incomprehensible: understood as code, it becomes apolitical; understood as a totality, it becomes overwhelming. This book takes an alternate approach, using it to unravel the operations of Uber and Palantir, Airbnb and Amazon Alexa. Moving off the whiteboard and into the world, the algorithmic must negotiate with frictions--the 'merely' technical routines of distributing data and running tasks coming together into broader social forces that shape subjectivities, steer bodies, and calibrate relationships. Driven by the imperatives of capital, the algorithmic exhausts subjects and spaces, a double move seeking to both exhaustively apprehend them and exhaust away their productivities. But these on-the-ground encounters also reveal that force is never guaranteed. The irreducibility of the world renders logic inadequate and control gives way to contingency.
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Contemporary power manifests in the algorithmic. And yet this power seems incomprehensible: understood as code, it becomes apolitical; understood as a totality, it becomes overwhelming. This book takes an alternate approach, using it to unravel the operations of Uber and Palantir, Airbnb and Amazon Alexa. Moving off the whiteboard and into the world, the algorithmic must negotiate with frictions--the 'merely' technical routines of distributing data and running tasks coming together into broader social forces that shape subjectivities, steer bodies, and calibrate relationships. Driven by the imperatives of capital, the algorithmic exhausts subjects and spaces, a double move seeking to both exhaustively apprehend them and exhaust away their productivities. But these on-the-ground encounters also reveal that force is never guaranteed. The irreducibility of the world renders logic inadequate and control gives way to contingency.
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Contemporary power manifests in the algorithmic. And yet this power seems incomprehensible: understood as code, it becomes apolitical; understood as a totality, it becomes overwhelming. This book takes an alternate approach, using it to unravel the operations of Uber and Palantir, Airbnb and Amazon Alexa. Moving off the whiteboard and into the world, the algorithmic must negotiate with frictions--the 'merely' technical routines of distributing data and running tasks coming together into broader social forces that shape subjectivities, steer bodies, and calibrate relationships. Driven by the imperatives of capital, the algorithmic exhausts subjects and spaces, a double move seeking to both exhaustively apprehend them and exhaust away their productivities. But these on-the-ground encounters also reveal that force is never guaranteed. The irreducibility of the world renders logic inadequate and control gives way to contingency.
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Ce mémoire se propose de vérifier l'intégration, par 28 enfants de plus ou moins 7 ans, du message social de trois publicités qui leur sont présentées, ainsi que l'expression du désir suscité. Le questionnaire proposé s'attache également à définir la fonction attribuée par les sujets à la publicité. Les enfants ont été interrogés dans le cadre scolaire, ainsi qu'au domicile familial. Le seul message social assimilé par les sujets est celui de la ségrégation des rôles pour les sexes, alors que le message commercial est généralement bien intégré. Pour les enfants, la persuasion est la principale fonction de la publicité.
COMMUNICATION -- MEDIA --- ENFANT -- DEVELOPPEMENT --- PUBLICITE --- COMMUNICATION -- MEDIA --- ENFANT -- DEVELOPPEMENT --- PUBLICITE
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Audiovisuel --- Éducation --- Technologie éducative --- Télévision --- Communication -- media --- Communication -- media
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