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Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.Media U shows how universities have appropriated new media technologies to convey their message about higher education, the aims of research, and campus life. The need to create an audience stamps each of the university's steadily proliferating disciplines, shapes its structure, and determines its division of labor. Cooper and Marx examine how the research university has sought to inform publics and convince them of its value to American society, from the rise of football and Great Books programs in the early twentieth century through a midcentury communications complex linking big science, New Criticism, and design, from the co-option of 1960s student activist media through the early-twenty-first-century reception of MOOCs and the latest promises of technological disruption. The book considers the ways in which universities have used media platforms to reconcile national commitments to equal opportunity with corporate capitalism as well as the vexed relationship of democracy and hierarchy. By exploring how media engagement brought the American university into being and continues to shape academic labor, Media U presents essential questions and resources for reimagining the university and confronting its future.

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Nous sommes entourés de livres savants. Les encyclopédies, les dictionnaires, les manuels sont en effet partout, des librairies aux bibliothèques, chez soi comme au travail. Internet aurait même accru leur nombre, s’il faut en croire les apôtres du tout-numérique. Les livres spécialisés ne seraient donc plus réservés aux seuls spécialistes. Mais qu’est-ce qu’un livre savant ? Diderot et D’Alembert, avec leur Encyclopédie, avaient-ils conçu le livre savant par excellence ? En quoi se distinguait-elle des travaux de précurseurs comme Fontenelle ? Le savoir que vulgarise Louis Guillaume Figuier au XIXe siècle est-il le même que celui qui envahit les pages des Particules élémentaires de Michel Houellebecq, voire celles du Da Vinci Code de Dan Brown ? Plutôt qu’un seul livre savant, il en existe de multiples formes, toutes historiquement déterminées. Les auteurs du Savoir des livres se sont interrogés sur cette histoire. Ils ont voulu comprendre quelle a été l’évolution de la publication scientifique, de l’imprimé à Internet. Ils ont rencontré sur leur chemin des revues et des bases de données, des imprimeurs et des hommes de lettres, des savants et des vulgarisateurs. Ils se sont intéressés au statut des images dans la diffusion des connaissances. Ils se sont même demandé ce qu’était l’avenir du livre savant. Ils ont surtout voulu rendre hommage à ces formidables machines que sont les livres.

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