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Dans le vin comme dans la faïence, de manière identique, nature et culture se trouvent étroitement liées : dans les deux cas, c'est grâce à la connaissance ancestrale et empirique des propriétés de la terre et des cépages, alliée à la maîtrise délicate de contraintes techniques et physico-chimiques aux interactions complexes, que l'homme parvient, sur le long terme, à la domination de la nature. Cette faculté lui permet d'opérer la transmutation quasi alchimique d'éléments naturels en produits de consommation destinés à satisfaire des habitudes et des goûts, révélateurs des caractéristiques de la société et de la mode à une époque donnée. Pour François Rabelais comme pour Ernest Hemingway, « le vin est ce qu'il y a de plus civilisé au monde ». Le but de cette publication est de mettre en évidence la manière dont la faïence, par ses formes et ses décors, reflète l'évolution sociologique de la consommation du vin en France, du XVIIe siècle jusqu'à l'avènement de la société industrielle et plus précisément de 1640, date de l'apparition officielle du mot « faïence», jusqu'en 1863, date de la première apparition du phylloxéra. (4e de couverture)

Faience --- Ceramic tableware --- Wine --- History

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Pottery, Ancient --- Pottery, Roman --- Ceramic tableware --- Ceramic tableware industry --- Pottery --- Marks

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In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket. "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.

Consumers' preferences --- Glassware industry --- Ceramic tableware industry --- History. --- USA. --- History of specific companies / corporate history

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In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket. "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.

Consumers' preferences --- Glassware industry --- Ceramic tableware industry --- History of specific companies / corporate history --- History. --- USA.

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Arverni --- Pottery, Gallo-Roman --- Pottery, Medieval --- Ceramic tableware --- Pottery industry --- Social life and customs. --- Auvergne (France) --- Antiquities.