Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Cell phones. --- Cell phone advertising. --- Internet marketing.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"--

Telemarketing. --- Mobile commerce. --- Internet marketing. --- Cell phone advertising.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Mobile phones and other smart connected devices have fundamentally changed contemporary life. Globally, we see an unprecedented explosion of new generation mobile phones. More precisely, mobile communication is nowadays really pervasive in social life. For instance, children and young persons are emerging as active players in the wonderful world of ringing and being ringed. Many of them are attracted by intriguing ring tones. However, the rapid mobile diffusion among children and young people raises a number of crucial questions--

Cell phone services industry --- Cell phones --- Cell phone advertising. --- Cell phones and teenagers. --- Youth --- Children --- Law and legislation. --- Social aspects. --- Legal status, laws, etc.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches. Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.

Cell phone advertising. --- Cell phones. --- Internet advertising. --- Internet marketing. --- Telemarketing. --- Text messages (Cell phone systems) --- Proximity marketing. --- Business modeling. --- Crowd behavior. --- Collective intelligence. --- Social media. --- Participatory strategies. --- Consumer advocacy.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. As you are well aware, cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, we introduce ways that marketers can use Smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, search, text messaging (SMS/MMS/RMM), mobile advertising, location-based services, retail programs and more. NFC, QR codes and texting are a few pull tactics introduced, alongside push tactics like beacons, ads and in-app push notifications. Tablets require a different strategy but this book touches on that to offer background on mobile vs. tablet marketing. Citing the latest and greatest third-party research, learn from an expert about mobile marketing, starting with the basics and ending with a roadmap to develop and measure strategic mobile marketing campaigns. Along the way, participate in exercises to ensure that you understand the material and how to apply it to the real world. Whether you are an educator, student, professional, or mobile maven, we hope that you enjoy the content and case studies we bring to life in this book.

Cell phone advertising. --- Internet marketing. --- analytics --- apps --- banners --- beacons --- brand --- case studies --- display --- iBeacon --- integrated strategy --- location-based services --- MMS --- mobile ads --- mobile advertising --- mobile at retail --- mobile marketing --- mobile search --- mobile site --- mobile web --- mobile website --- multi-media messaging --- NFC --- nonprofit --- omni-channel experience --- push notifications --- QR code --- retailer --- RMM --- ROI --- search --- SMS --- social --- SOLOMO --- sports marketing --- success measurement --- tablets --- text messaging