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"Since the end of the Second World War, few firms have influenced the practice of architecture as much as Caudill Rowlett Scott, or CRS. From its establishment in the 1940s as a three-man operation above a grocery store in College Station, Texas, CRS evolved into a world leader in programming, construction management, school design, and other dimensions of modern architectural practice. By the 1970s, CRS was a master at organizing complicated architectural undertakings and had earned a global reputation for sharing its insights with practitioners worldwide." "This book about CRS will fill an important gap in architectural history. It explores the ways architects of the mid-twentieth century developed methods that allowed professionals to analyze projects systematically rather than relying on the traditional combination of information and intuition. CRS played an important role in the profession's progress by pioneering "programming" to tailor buildings more precisely to the clients' and occupants' needs." "Based on oral histories taken from many leaders and staff members of CRS, the book traces the company's development from its beginnings to its emergence as the largest architecture/engineering firm in the United States by the early 1980s and to its dismemberment in 1994. It focuses mainly on the period from the 1940s to CRS's merger with the South Carolina-based engineering firm Sirrine in 1983"--Jacket.

Architectural practice --- Architectural services marketing --- Architecture --- Group work in architecture. --- Architects --- Group work in architecture --- Art, Architecture & Applied Arts --- Professional employees --- Team work in architecture --- Teamwork in architecture --- Architecture, American --- Architect and client --- Design services --- Sales promotion --- Architectural services --- Architecture, Western (Western countries) --- Building design --- Buildings --- Construction --- Western architecture (Western countries) --- Art --- Building --- Management. --- Decision making. --- Management --- Decision making --- Marketing --- Practice --- Vocational guidance --- Design and construction --- Caudill, Rowlett, Scott --- Caudill Rowlett Scott (Firm) --- CRS --- History. --- Architecture, Primitive