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How the VCR was transformed from a machine that records television into a medium for movies.

Videocassette recorders --- Video recordings industry --- Electrical & Computer Engineering --- Engineering & Applied Sciences --- Electrical Engineering --- History --- Videocassette recorders. --- History. --- Video industry --- Video tape production industry --- VCR (Video recorders) --- VCRs (Video recorders) --- Video cassette recorders --- Video tape recorders and recording --- Motion picture industry --- Home video systems --- Video tape recorders --- Television/video combinations --- Vidéo --- Video numerique --- Cinéma, histoire --- Art vidéo --- Cinéma

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"Media of the Masses investigates the social life of an everyday technology--the cassette tape--to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary individuals, from singers to smugglers, to challenge state-controlled Egyptian media. Enabling an unprecedented number of people to participate in the creation of culture and circulation of content, cassette players and tapes soon informed broader cultural, political, and economic developments and defined "modern" Egyptian households. Drawing on a wide array of audio, visual, and textual sources that exist outside the Egyptian National Archives, Andrew Simon provides a new entry point into understanding everyday life and culture. Cassettes and cassette players, he demonstrates, did not simply join other twentieth century mass media, like records and radio; they were the media of the masses. Comprised of little more than magnetic reels in plastic cases, cassettes empowered cultural consumers to become cultural producers long before the advent of the Internet. Positioned at the productive crossroads of social history, cultural anthropology, and media and sound studies, Media of the Masses ultimately shows how the most ordinary things may yield the most surprising insights"--

Audiocassettes --- Cassette tape recorders --- Mass media --- Sound recordings --- Social aspects --- History --- Egypt --- Social life and customs --- Audio discs --- Audio recordings --- Audiorecordings --- Discs, Audio --- Discs, Sound --- Disks, Sound --- Phonodiscs --- Phonograph records --- Phonorecords --- Recordings, Audio --- Recordings, Sound --- Records, Phonograph --- Records, Sound --- Sound discs --- Audio-visual materials --- Mass communication --- Media, Mass --- Media, The --- Communication --- Cassette decks --- Cassette players --- Cassette recorders --- Cassette tape decks --- Magnetic recorders and recording --- Tape decks, Cassette --- Tape recorders, Cassette --- Audio cassettes --- Audiocassette recordings --- Audiocassette tapes --- Audiotape cassettes --- Cassettes, Audio --- Compact audiocassettes --- Audiotapes --- Égypte --- Ägypten --- Egitto --- Egipet --- Egiptos --- Miṣr --- Southern Region (United Arab Republic) --- Egyptian Region (United Arab Republic) --- Iqlīm al-Janūbī (United Arab Republic) --- Egyptian Territory (United Arab Republic) --- Egipat --- Arab Republic of Egypt --- A.R.E. --- ARE (Arab Republic of Egypt) --- Jumhūrīyat Miṣr al-ʻArabīyah --- Mitsrayim --- Egipt --- Ijiptʻŭ --- Misri --- Ancient Egypt --- Gouvernement royal égyptien --- جمهورية مصر العربية --- مِصر‎ --- مَصر‎ --- Maṣr --- Khēmi --- エジプト --- Ejiputo --- Egypti --- Egypten --- מצרים --- United Arab Republic --- Cassette tapes (Audiocassettes) --- Tapes, Cassette --- Archives. --- Cassette Tapes. --- Egypt. --- History. --- Media. --- Middle East. --- Music. --- Popular Culture. --- Sensory History. --- Sound. --- Technology.