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Geteilte Mobilitätsformen abseits des klassischen ÖPNV werden weltweit erprobt und zum Teil bereits genutzt. Carpooling und Ridesharing können bei der Vereinfachung multimodaler Verkehrsanbindung in der Stadt und auf dem Land helfen, dienen der Teilung von Betriebs- und Instandhaltungskosten oder der ökologisch wie ökonomisch orientierten Maximierung der Verkehrsraumeffizienz durch Weg- und Platzeinsparungen. Die Motivationen hinter und Wirkungen von geteilter Mobilität sind vielfältig.°°°°All diesen Vorteilen zum Trotz steht die Shared Mobility bei ihrer Etablierung in Deutschland vor zahlreichen Hürden. Ein für viele nicht mehr zeitgemäßes Personenbeförderungsgesetz, die Regelwerke um den Mietwagenbetrieb und das neue Carsharing-Gesetz bieten Hindernisse, aber auch Möglichkeiten. Was die Politik tut, um Rechtssicherheit und Bewegungsräume für die betreffenden Akteure zu schaffen, untersucht Marco Deppe mit einer verkehrspolitischen Policy-Analyse der Jahre 2017-2019.

Car sharing.

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Car sharing. --- Urban transportation. --- Electric automobiles.

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Collaborative consumption is growing and has become a hot topic, as it is developing in terms of innovation and market shares. However, while observing the functioning of sharing platforms, we noticed that there are two kinds of users: those who share their belongings with others and those who enjoy the temporary access to these goods. By looking closely at the distribution among these users, we came to the conclusion that only a small percentage of them actually share their possessions.

The aim of this study is to identify barriers to involvement in CC. By involvement, we mean sharing one’s goods through a CC platform. 
Through a case study of Wibee, we will try to understand why people would be reluctant to share their own goods with others through a literature review, an exploratory research and a conclusive research. When trying to identify barriers, we will inevitably talk about drivers to involvement in CC, in opposition to those. In this paper, we will also consider that drivers and barriers to participation in CC are part of what has to be studied. Indeed, if one is not willing to join a platform, neither will he be prone to share his belongings.

Finally, recommendations for the company will be formulated to help overcome the barriers identified, still in the specific case of Wibee, and a conclusion will help generalise those drivers and barriers to CC as a whole.

Collaborative consumption --- Car sharing --- Drivers --- Barriers --- Involvement --- Sciences économiques & de gestion > Marketing

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Ce mémoire traite des mauvais comportements des utilisateurs de véhicules partagés au sein de l'économie du partage.

Access-Based Services --- Sharing Economy --- Misbehavior --- customer --- Brand Equity --- Car-sharing --- Sciences économiques & de gestion > Marketing

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Jens Kopp analyzes the potential of car sharing as a new mobility solution in light of progressive urbanization and researches factors influencing the use of car sharing to assess the growth outlook of car sharing services. He performs a regression analysis to identify statistically significant factors influencing the use and evaluation of car sharing services based on an empirical field research conducted in Germany (n=175). Key findings include that cost saving is the only researched factor relevant to influence the use of car sharing services as well as the evaluation of car sharing and the assessment of its future. The existing research shows that car sharing is a viable lever to address substantial ecological and economic mobility issues and the conducted research provides new insights into the factors influencing the use and evaluation of car sharing services. Contents The Transformation in the Automobile Industry State of the Automobile Industry: Porter’s Five Forces Research Design: Empirical Field Research on Potential Car Sharing Users Target Groups Researchers and students in the fields of strategic corporate management, marketing, and economics Market research specialists, strategy managers, marketing and sales experts in the automobile industry The Author Jens Kopp holds a Master’s Degree in Business Administration from the FOM in Essen with a focus on Strategic Corporate Management. .

Car sharing. --- Auto sharing (Car sharing) --- Automobile sharing --- Carsharing --- Automobile leasing and renting --- Marketing. --- Globalization. --- Management. --- Administration --- Industrial relations --- Organization --- Global cities --- Globalisation --- Internationalization --- International relations --- Anti-globalization movement --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing