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Icon, brand, myth
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ISBN: 1897425058 1897425031 177199147X 9786612819513 1282819518 1897425120 9781897425121 9781282819511 9781897425039 9781897425053 6612819510 9781771991476 Year: 2008 Publisher: Edmonton AU Press

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Abstract

An investigation of the meanings and iconography of the Stampede: an invented tradition that takes over the city of Calgary for ten days every July. Since 1923, archetypal “Cowboys and Indians” are seen again at the chuckwagon races, on the midway, and throughout Calgary. Each essay in this collection examines a facet of the experience—from the images on advertising posters to the ritual of the annual parade. This study of the Calgary Stampede as a social phenomenon reveals the history and sociology of the city of Calgary and the social construction of identity for western Canada as a whole.

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