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"Historian Sara Eskridge examines television's rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. The network, nicknamed the Communist Broadcasting System during the Red Scare of the 1940s, saw its image hurt again in the 1950s with the quiz show scandals and a campaign against violence in westerns. When a rival network introduced rural-themed programs to cater to the growing southern market, CBS latched onto the trend and soon reestablished itself as the Country Broadcasting System. Its rural comedies dominated the ratings throughout the decade, attracting viewers from all parts of the country. With fascinating discussions of The Andy Griffith Show, The Beverly Hillbillies, Petticoat Junction, and other shows, Eskridge reveals how the southern image was used to both entertain and reassure Americans in the turbulent 1960s"--

PERFORMING ARTS / Television / History & Criticism. --- Popular culture --- Television programs --- Situation comedies (Television programs) --- Country life on television. --- Television --- Sitcoms (Television programs) --- Television sitcoms --- Television situation comedies --- Television comedies --- Programs, Television --- Shows, Television --- Television shows --- TV shows --- Television broadcasting --- Electronic program guides (Television) --- Television scripts --- History --- Social aspects --- History and criticism. --- CBS Television Network --- Cinema Center Films --- Columbia Broadcasting System, Inc. --- CBS Inc. --- CBS Corp. --- CBS Productions --- Columbia Broadcasting System, inc. --- CBS Television --- C.B.S. Television Network --- CBS-TV --- C.B.S.-TV --- History. --- Southern States --- American South --- American Southeast --- Dixie (U.S. : Region) --- Former Confederate States --- South, The --- Southeast (U.S.) --- Southeast United States --- Southeastern States --- Southern United States --- United States, Southern --- On television.