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This book presents a process-oriented business modeling framework based on semantic technologies. The framework consists of modeling languages, methods, and tools that allow for semantic modeling of business motivation, business policies and rules, and business processes. Quality of the proposed modeling framework is evaluated based on the modeling content of SAP Solution Composer and several real-world business scenarios.
Business Modeling --- Enterprise Modeling --- Business Process --- Semantic technologies --- BPM
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This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches. Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.
Cell phone advertising. --- Cell phones. --- Internet advertising. --- Internet marketing. --- Telemarketing. --- Text messages (Cell phone systems) --- Proximity marketing. --- Business modeling. --- Crowd behavior. --- Collective intelligence. --- Social media. --- Participatory strategies. --- Consumer advocacy.
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The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors.
Business planning. --- business model --- business model components --- business model lenses --- customer value proposition --- value appropriation --- profit formula --- target customer --- customer perceived value --- customer value agreement --- customer value relationship --- business model experimentation --- business modeling
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Vinventions, world leader in the synthetic corks sector, makes a point of securing customer loyalty through the flawless quality of its products and a tailor-made service. This quality is partly achieved by managing the marketing samples offered to customers. These samples are entrusted to a marketing partner, responsible for managing their storage. As collaboration with the subcontractor, as well as the current global management of marketing samples is being questioned in terms of profitability, efficiency and compliance with storage standards, the entire process has been modelled in order to identify the players and key steps. On basis of this modelling, risk matrices were developed during this project and enabled us to identify risk areas and therefore improvement opportunities. Furthermore, several measurement and analysis tools have made it possible to understand customer habits, production strategies, and take into account stakeholders requirements in the development of this project A search for new partners was carried out as well as a cost estimate for possible internal storage. Moreover, in order to improve productivity, new procedures for handling these sample bags have been implemented. Furthermore, the stock replenishment method has been completely revised and will certainly contribute to limit the risk of cork expiry and stock shortages, that are the cause of many costs for Vinventions. By implementing this project, the selection of a new subcontractor has been chosen in order to build around it a more optimal management from an operational point of view by optimizing the productivity of sample bags packaging, at financial level by reducing storage and production costs and at commercial level by improving service through more rigorous control and compliance with hygiene standards or by reducing risks of excessively long delivery times.
Outsourcing --- Marketing Samples --- Economic Order Quantity --- Replenishment methods --- Risk Analysis --- Business Modeling Process --- Reorder Point --- Sciences économiques & de gestion > Production, distribution & gestion de la chaîne logistique --- Sciences économiques & de gestion > Marketing
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The hospitality model called "Albergo Diffuso" (AD), or "scattered hotel," has been engneered by Mr Giancarlo Dall'Ara and described by The New York Times as a way of bringing life back to historic towns and rural hamlets by utilizing unused rooms for tourism. This "simple but genial" model devised in Italy in the mid-90's received an award from the UNDP for its sustainability, but despite the spread of AD's, no peer-reviewed books have previously been published in English focusing on this innovation. In this book, the author therefore begins by exploring the AD as a community-based hospitality model, examining both its pros and cons. He then considers conviviality, sense of security, and other factors that Hans Magnus Enzensberger referred to as luxuries of our time for urban dwellers. These represent the key pre-requisites a location must possess to be deemed suitable for this innovation. Next, investors and co-interested private, public and not-for-profit associations are provided with a structured framework to help them achieve a defensible competitive advantage by harnessing the economic potential of valuable, rare, inimitable and non-substitutable (VRIN) resources. The final section assesses the AD as a business model, evaluating various aspects at the heart of any business plan.
Tourism. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economic aspects --- Business modeling. --- Community-based tourism. --- Countryside and health. --- Resource-based theory. --- Rural tourism innovation. --- Tourist camps, hostels, etc --- Sustainable tourism --- Green tourism --- Hostels --- Tourist courts --- Tourist homes --- Camp sites, facilities, etc. --- Hotels --- Lodging-houses --- Youth hostels --- Tourist camps, hostels, etc. --- Sustainable tourism. --- Vacation homes.
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