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Pink ribbons, red dresses, and greenwashing-American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.

Social responsibility of business --- Consumer behavior --- Moral and ethical aspects --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- E-books --- Business & economics --- Commercial policy. --- Consumer behavior. --- american consumerism. --- american corporations. --- american marketing. --- business and charity. --- business and finance. --- business and philanthropy. --- business. --- cause-related marketing. --- charitable work. --- charities. --- commerce books. --- consumer marketplace. --- consumer products. --- corporations and charity. --- ethical branding. --- fair marketing. --- marketing and charity. --- marketing and sales. --- money and power. --- organization funding. --- pink ribbons. --- social justice. --- sustainability. --- sustainable business. --- sustainable consumerism. --- us economy. --- wealth.

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This book, the first full account of Japan's financial history and the Japanese gold standard in the pivotal years before World War II, provides a new perspective on the global political dynamics of the era by placing Japan, rather than Europe, at the center of the story. Focusing on the fall of liberalism in Japan in late 1931 and the global politics of money that were at the center of the crisis, Mark Metzler asks why successive Japanese governments from 1920 to 1931 carried out policies that deliberately induced deflation and depression. His search for answers stretches from Edo to London to the ragged borderlands of the Japanese empire and from the eighteenth century to the 1950's, integrating political and monetary analysis to shed light on the complex dynamics of money, empire, and global hegemony. His detailed and broad ranging account illuminates a range of issues including Japan's involvement in the economic dynamics that shook interwar Europe, the character of U.S. isolationism, and the rise of fascism as an international phenomenon.

Money --- Currency question --- Gold standard --- Monetary policy --- Liberalism --- History. --- Inoue, Junnosuke, --- Takahashi, Korekiyo, --- Liberal egalitarianism --- Fiat money --- Free coinage --- Monetary question --- Scrip --- 高橋是清, --- 高橋是淸, --- Inouye, Junnosuke, --- 井上準之助, --- 井上凖之助, --- J4562 --- J4560.80 --- -Currency question --- -Gold standard --- Exchange standard, Gold --- Gold exchange standard --- Standard, Gold --- Japan: Economy and industry -- finance -- money --- Japan: Economy and industry -- finance -- history -- Gendai (1926- ), Shōwa period, 20th century --- Inoue, Junnosuke, 1869-1932 --- Takahashi, Korekiyo, 1854-1936 --- Liberty --- Political science --- Social sciences --- Currency crises --- Finance --- Finance, Public --- Legal tender --- J2284.70 --- J4300.70 --- History --- Japan: Genealogy and biography -- biographies -- kindai (1850s- ), bakumatsu, meiji, taishō --- Japan: Economy and industry -- history -- Kindai (1850s- ), bakumatsu, Meiji, Taishō --- Japan --- Inoue, Junnosuke --- Takahashi, Korekiyo --- Inoue, Junnosuke, -- 1869-1932.. --- Takahashi, Korekiyo, -- 1854-1936.. --- Money -- Japan -- History.. --- Currency question -- Japan -- History.. --- Gold standard -- History.. --- Monetary policy -- Japan -- History.. --- Liberalism -- Japan -- History. --- Gaoqiao, Shiqing, --- asian history. --- business and finance. --- deflation. --- depression. --- east asian history. --- economic policy. --- economics. --- edo. --- empire. --- fascism. --- financial history. --- global politics. --- gold and currency. --- gold standard. --- government policy. --- history. --- imperial japan. --- imperial state. --- imperialism. --- japan. --- japanese empire. --- liberalism. --- london. --- modern japan. --- money. --- nonfiction. --- political extremism. --- politics. --- us isolationism. --- world war two. --- ww2. --- Chōsen Kōgei Kenkyūkai (Japan)