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Dissertation
Définir une stratégie et mettre en place un business modèle social au sein d'une coopérative laitière durable.
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Year: 2019 Publisher: Liège Université de Liège (ULiège)

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Abstract

After a considerable crisis of the dairy sector in 2009, many European farmers had no other choice but to stop practicing their professional activity. Indeed, they were compelled to sell their milk production at a price that was below their production costs. For those who still decided to keep going, the decisions were not easy. They could make enormous investments in order to stay as competitive as possible or they could continue working in overpopulated barns to the detriment of quality. Some others decided not to be dependent on the market price anymore by creating their own initiatives. 

Marguerite Happy Cow is a cooperative society established in 2017 that gathers farmers, cheese producers, a fodder manufacturer and also more than sixty citizens. A whole channel is working hand in hand to promote family agriculture, quality milk products and fair incomes for farmers. This cooperative society was first the initiative of one of the cheese producers - Herve Société - in order to safeguard the famous Fromage de Herve that is made following a specific know-how. To do so, the objective was to re-establish contacts with farmers of the Pays de Herve to make them produce quality milk in exchange for a guaranteed fair income. 

The current problem is that Marguerite Happy Cow has some difficulties to be totally independent because of the historical place of Herve Société in this structure. Indeed, this cooperative society is composed of several types of actors, not only farmers, and some of them gain unconsciously ascendancy. The aim of the mission was to create a social business model and to give responsibilities to each actor in order to become autonomous financially speaking but also organizationally speaking. One of our main activity was the launch of our first Marguerite Happy Cow product that enabled farmers to identify with it and to recreate contact with the consumer.


Dissertation
La transformation digitale. Management et implications à travers l'outsourcing IT. Etude de cas d'une succursale au Luxembourg.
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Year: 2017 Publisher: Liège Université de Liège (ULiège)

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Abstract

La Transformation Digitale (ou Digitalisation) est un phénomène qui se généralise. Elle joue un rôle moteur dans la société d’aujourd’hui. C’est elle qui orchestre tous ces changements technologiques du quotidien, y compris dans le monde professionnel. En tentant constamment de rendre plus rentable leur fonctionnement, les entreprises sont à la recherche de stratégie innovante et d’augmentation de leur valeur ajoutée sur le marché. A la transformation numérique de ces sociétés vient s’ajouter l’externalisation (ou outsourcing), leur permettant ainsi d’adopter un autre mode de fonctionnement et de faire évoluer leur "business model". Mais qu’en est-il réellement de l’influence de ces tendances en matière de stratégie d’entreprise ? En quoi l’externalisation peut-elle permettre à une entreprise de continuer sa croissance ? Quel rôle la transformation digitale occupe-t-elle dans la stratégie d’une entreprise ? L'étude de cas ci-présente va tenter d'éclaircir ces question. Globalement, l’objectif est de comprendre comment mener la transformation digitale et ses conséquences dans une stratégie d’outsourcing. L’étude de cas se penche sur l’externalisation de services IT au travers d'une société, multinationale américaine, disposant d'une agence implantée au Luxembourg. Digital Transformation is everywhere. From small and medium business to large enterprises, it affects every company in all industries. The economy is also impacted by the phenomenon.
Technology is a powerful tool which can be used to improve the performance of the company. Digitalization provides new opportunities on the market and provides help to empower business growth.
Traditional outsourcing becomes a commodity, pushing service providers to lower their prices and proceed to a massive cost cutting to stay competitive on the market. IT outsourcing can be used to leverage innovation in the business strategy. It can be supported by cloud computing, “as-a-service” or any other bundled process service models. 
Facing those challenges, organizations must make decision to drive the Digital Transformation implementation to success. Several recommendations are made in the following study. Why define a global strategy? Is the company’s business model still up to date? How could the management drive the change? Many other questions can be raised in that context. 
The following case study aims to tackle digital challenges and evaluate a strategic approach to integrate this major business change. The case company in question is a Luxembourg branch of a global corporation, active in IT outsourcing services and technologies industry. For the organization, digital transformation is impacting core business and internal structure. The focus is done on a specific services delivery business unit of the local company and try to evaluate their capability.

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