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This book is a linguistic research study of trade names, especially names of firms (in the production and services sector), shops, eating/drinking houses and accommodation locations. It identifies and analyses the onomastic behaviour characteristic of the field of trades in contemporary Romanian public space, in addition to delineating a representative naming pattern for every subcategory of commercial onomastics investigated, according to three coordinates: (1) lexical and grammatical structure, (2) semantics (pointing out different levels of meaning), and (3) language preference.Methodologic

Romanian language --- Business names --- Brands (Commerce) --- Firm names --- Trade names --- Names --- Trademarks --- Daco-Romanian dialect --- Romance languages --- Lexicography.

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Industrial and intellectual property --- Brand names --- Brands (Commerce) --- Handelsmerken --- Marques commerciales --- Marques de commerce --- Marques de marchandises --- Merchant marks --- Registration of trade-marks --- Trade names --- Trademarks --- Warenmerken --- Law and legislation --- Trademarks - Law and legislation - Great Britain.

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Business names --- Brand name products --- Merken. --- Brand name products. --- Business names. --- Brands (Commerce) --- Firm names --- Trade names --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Names --- Trademarks --- Commercial products --- Branding (Marketing) --- Management Styles & Communication

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Brand names --- Brands (Commerce) --- Handelsmerken --- Internet [Adverteren op ] --- Internet advertising --- Marques commerciales --- Marques de commerce --- Marques de marchandises --- Merchant marks --- Planification stratégique --- Publicité sur Internet --- Reclame op Internet --- Registration of trade-marks --- Strategic planning --- Strategische planning --- Trade names --- Trademarks --- Warenmerken --- Internet marketing --- Brand name products --- Marketing sur Internet --- Produits de marque --- Marketing sur Internet. --- Marques de commerce. --- Marketing stratégique

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Museums --- Branding (Marketing) --- Museum attendance --- Musées --- Stratégie de marque --- Management. --- Public relations --- Philosophie --- Relations publiques --- Fréquentation --- Brand name products --- Business names --- Musées --- Stratégie de marque --- Fréquentation --- Public institutions --- Cabinets of curiosities --- Attendance, Museum --- Museum visitors --- Brands (Commerce) --- Firm names --- Trade names --- Names --- Trademarks --- Marketing --- Advertising --- Management --- Attendance