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The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Product management. --- Conjoint analysis (Marketing) --- New products. --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Benefit structure analysis (Marketing) --- Conjoint measurement (Marketing) --- Trade-off analysis (Marketing) --- Marketing --- Brand management --- Management, Product --- Management --- Marketing. --- Statistics. --- Management. --- Statistics for Business, Management, Economics, Finance, Insurance. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Administration --- Industrial relations --- Organization --- Statistical analysis --- Statistical data --- Statistical methods --- Statistical science --- Mathematics --- Econometrics --- Statistics .

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Quantitative methods in social research --- Mathematical statistics --- Estatistica aplicada as ciencias sociais --- Conjunct meten. --- Conjoint Measurement. --- Entscheidungsverhalten. --- Analyse des mesures conjointes (marketing). --- Consommateurs --- Prise de décision --- Analyse conjointe. --- Décision. --- Comportement du consommateur. --- Analyse statistique. --- Recherche en marketing. --- Consumer behavior --- Decision making --- Conjoint analysis (Marketing) --- Analyse des mesures conjointes (Marketing) --- Attitudes. --- Modèles mathématiques. --- Mathematical models. --- Comportement --- Modèles mathématiques --- Decision Making --- Mathematical models --- 303.2 --- 303 --- 519.2 --- -Conjoint analysis (Marketing) --- -#SBIB:303H520 --- #SBIB:303H10 --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management --- Management decisions --- Choice (Psychology) --- Problem solving --- Benefit structure analysis (Marketing) --- Conjoint measurement (Marketing) --- Trade-off analysis (Marketing) --- Marketing --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Meettechnieken bij sociaalwetenschappelijk onderzoek meten in de maatschappijwetenschappen --- Methoden bij sociaalwetenschappelijk onderzoek --- Probability. Mathematical statistics --- Methoden sociale wetenschappen: techniek van de analyse, algemeen --- Methoden en technieken: algemene handboeken en reeksen --- Commerce --- Business & Economics --- Marketing & Sales --- 519.2 Probability. Mathematical statistics --- 303 Methoden bij sociaalwetenschappelijk onderzoek --- 303.2 Meettechnieken bij sociaalwetenschappelijk onderzoek meten in de maatschappijwetenschappen --- Conjoint analysis (Marketing). --- Prise de décision --- Décision. --- Modèles mathématiques. --- Modèles mathématiques --- #SBIB:303H520 --- Consumer behavior - Mathematical models --- Decision Making - Mathematical models --- DECISION MAKING, COMPUTER-ASSISTED --- SCIENCES SOCIALES --- METHODES QUANTITATIVES