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Brand positioning with power: maximizing your marketing impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it: Is remarkably easy to use; Uses a proven, systematic positioning process; Leverages exciting, practical real-world examplesYou'll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization.

Branding (Marketing) --- Strategic planning. --- Customer loyalty. --- Marketing channels. --- Brand positioning. --- Marketing position. --- Differentiation in business strategy. --- Creating emotional connection with customers. --- Market segmentation. --- Target audience. --- Benefit ladder. --- Branding methods. --- Demographic analysis. --- Strategic marketing. --- Consumer advertising. --- Selling strategies. --- Business insight. --- Psychographics.