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"Beer: A Global Journey Through the Past and Present offers a comprehensible and readable worldwide perspective on the dynamic origin and impact of beer, as well as rich descriptions of its continued importance among Indigenous societies today. Ancient and contemporary beers from the Near East, Asia, Africa, Europe, and the Americas document the remarkable influence Indigenous beers have had in shaping the development of food production, state level societies, and is an essential food for contemporary Indigenous societies inspiring their social and economic actions. In the past and present beer was and is more than an intoxicating substance, it was and is an essential food integral to maintaining good health. Control over the technological knowledge and resources to produce beer created space for status differentiation and its use as capital motivated laborers. Beer also serves to unite people and connects the living with their ancestral past. The innovations by Indigenous brewers are now transforming the types of ingredients and flavors produced by the global craft brew industry. This unique book focuses on past and present non-industrial beers highlighting its significance in peoples' lives through four themes: innovating new technologies, ensuring health and well-being, building economic and political statuses, and imbuing life with ritual and religious connections"--

Beer - History --- Beer - Social aspects --- Beer

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On parle peu de l’influence exercée par la bière sur le monde et de la myriade de façons dont elle a façonné son cours. Bièronomics couvre l’histoire mondiale à travers le prisme de la bière, dessinant le paysage dans lequel s’inscrivent marques célèbres, tendances et goûts des consommateurs. L’ouvrage se penche sur les événements charnières qui ont fait évoluer le secteur brassicole. Son ingrédient majeur, le houblon, fut utilisé par la Ligue hanséatique pour asseoir sa domination des exportations à Hambourg et à Brême au XVIe siècle. À la fin du XIXe siècle, la fermentation basse donna le jour à la lager industrielle. Au fil du XXe siècle, les innovations techniques en matière d’embouteillage, de réfrigération et de publicité télévisée ouvrirent la voie à la consolidation et à l’accaparement du marché par des macrobrasseries telles qu’Anheuser-Busch aux États-Unis et Artois en Belgique. Nous sommes à présent entrés dans l’âge de l’intégration mondiale – la multinationale AB InBev empoche à elle seule 46 % des profits brassicoles mondiaux –, mais une contrerévolution est en marche, fomentée par de petites brasseries artisanales indépendantes, tant aux États-Unis et en Belgique qu’ailleurs de par le monde. Bièronomics dévoile ces tendances, révélant pourquoi vous trouvez telles marques et sortes de bière dans les rayons de votre supermarché ou au bar du coin.

Beer --- Brewing industry --- History --- Social aspects --- Economic aspects --- Beer - History --- Brewing industry - History --- Beer - Social aspects - History --- Beer - Economic aspects - History

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Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries

Drinking customs --- Drinking of alcoholic beverages --- Beer --- Brewing --- Boissons --- Consommation d'alcool --- Bière --- Brassage --- Cross-cultural studies. --- Social aspects --- Fonctions sociales --- Etudes transculturelles --- Aspect social --- Beer -- Social aspects. --- Brewing -- Social aspects. --- Drinking customs. --- Drinking customs -- Cross-cultural studies. --- Drinking of alcoholic beverages - Cross-. --- Drinking of alcoholic beverages -- Cross-cultural studies. --- Culture --- Drinking Behavior --- Alcoholic Beverages --- Beverages --- Sociology --- Behavior --- Anthropology, Cultural --- Food and Beverages --- Social Sciences --- Anthropology --- Behavior and Behavior Mechanisms --- Anthropology, Education, Sociology and Social Phenomena --- Psychiatry and Psychology --- Technology, Industry, Agriculture --- Cross-Cultural Comparison --- Alcohol Drinking --- Manners & Customs --- Social aspects. --- Bière --- Alcohol consumption --- Alcohol drinking --- Alcohol use --- Alcoholic beverage consumption --- Consumption of alcoholic beverages --- Drinking problem --- Liquor problem --- Social drinking --- Fermentation --- Liquors --- Malt liquors --- Ale --- Alcoholic beverages --- Alcoholism --- Temperance --- Manners and customs --- anthropology of food. --- beer culture. --- beer. --- brewing. --- culinary tradition. --- cultural heritage. --- food heritage. --- food studies. --- history of beer.