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Visual Communication : Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis. Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption. Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images. Shows students how to combine approaches and methods to best suit their own research questions and projects. An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

#SBIB:309H520 --- 316.772.22 --- 316.772.22 Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- Audiovisuele communicatie: algemene werken --- Visual communication --- Visual communication.

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Sociology of literature --- Literary semiotics --- Written discourse --- Written language --- -Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- 316.772.22 --- Written communication --- -Literature --- -Belles-lettres --- Western literature (Western countries) --- World literature --- 316.772.22 Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- History --- History and criticism --- Literature --- Appraisal of books --- Books --- Evaluation of literature --- Criticism --- Literary style --- Appraisal --- Evaluation --- History and criticism. --- History.

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Mass communications --- Semiotics --- 316.772.22 --- Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- 316.772.22 Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- Communication in architectural design --- Signs and symbols --- Symbolism in architecture --- Architectural symbolism --- Signs and symbols in architecture --- Architecture --- Representation, Symbolic --- Semeiotics --- Signs --- Symbolic representation --- Symbols --- Abbreviations --- Omens --- Sign language --- Symbolism --- Visual communication --- Architectural design --- pictogrammen

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Waarom raakt Karel de Gucht z'n das aan tijdens z'n toespraak? Wat betekent de geperste lippen van Jean-Luc Dehaene? Langs welke kant fotografeert men het beste Kathleen Van Brempt? Waarom zijn er zo weinig kale politici in de Wetstraat? Jan van Meenen trok drie maanden lang met een Amerikaanse antropoloog en fotograaf langs de Wetstraat op zoek naar het miljoenen jaar oude non-verbale gedrag van Vlaamse politici.

lichaamstaal --- Philosophical anthropology --- Social psychology --- politiek --- Semiotics --- Mass communications --- Lichaamstaal --- 316.77 <493> --- 316.772.22 --- 32-05 --- 32-05 Politici --- Politici --- 316.772.22 Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- 316.77 <493> Communicatiesociologie--België --- Communicatiesociologie--België --- Politiek --- Politieke communicatie --- Non-verbale communicatie --- Communicatie --- Vlaanderen --- Maatschappij --- Film --- Emigratie

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Visual communication --- Journalism, Pictorial --- Advertising --- Communication visuelle --- Presse illustrée --- Publicité --- Photographers --- Photographes --- 316.772.22 --- #SBIB:309H520 --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- Audiovisuele communicatie: algemene werken --- 316.772.22 Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- Presse illustrée --- Publicité