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Marketing --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Audience Research --- Market Research --- Research, Audience --- Research, Market

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Issues in the public presentation and interpretation of the archaeology of Hadrian's Wall and other frontiers of the Roman Empire are explored and addressed here. A central theme is the need for interpretation to be people-focussed, and for visitors to be engaged through narratives and approaches which help them connect with figures in the past: daily life, relationships, craft skills, communications, resonances with modern frontiers and modern issues all provide means of helping an audience to connect, delivering a greater understanding, better visitor experiences, increased visiting and spend, and an enhanced awareness of the need to protect and conserve our heritage. Topics covered include re-enactment, virtual and physical reconstruction, multi-media, smartphones, interpretation planning and design; while new evidence from audience research is also presented to show how visitors respond to different strategies of engagement. Nigel Mills is Director, World Heritage and Access, The Hadrian's Wall Trust. Contributors: Genevieve Adkins, M.C. Bishop, Lucie Branczik, David J. Breeze, Mike Corbishley, Jim Devine, Erik Dobat, Matthias Flück, Christof Flügel, Snezana Golubovic, Susan Greaney, Tom Hazenberg, Don Henson, Richard Hingley, Nicky Holmes, Martin Kemkes, Miomir Korac, Michaela Kronberger, Nigel Mills, Jürgen Obmann, Tim Padley, John Scott, R. Michael Spearman, Jürgen Trumm, Sandra Walkshofer, Christopher Young.

Romans --- Fortification, Roman --- Great Britain --- Hadrian's Wall (England) --- England --- Vallum (England) --- Wall of Hadrian (England) --- History --- Antiquities, Roman. --- Antiquities --- Excavations (Archaeology) --- Limes (Roman boundary) --- Interpretive programs. --- Rome --- Antiquities. --- Limites (Roman boundaries) --- Fortification --- Antiquities interpretation --- Archaeological sites --- Interpretive programs of antiquities --- Interpretation of cultural and natural resources --- Archaeological excavation site interpretation --- Interpretive programs of archaeological excavations --- Interpretive programs --- Archaeology. --- Audience Research. --- Communications. --- Craft Skills. --- Daily Life. --- Hadrian's Wall. --- Heritage Protection. --- Interpretation Principles. --- Roman Empire. --- Romans. --- World Heritage Site.

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Pharmaceutical services --- Pharmacy --- Pharmaceutical Services --- Marketing --- Pharmacoepidemiology --- Research. --- Pharmacie --- Industrie pharmaceutique --- Management --- Research --- organization & administration. --- methods. --- Aspect social --- Laboratory Research --- Research Activities --- Research and Development --- Research Priorities --- Activities, Research --- Activity, Research --- Development and Research --- Priorities, Research --- Priority, Research --- Research Activity --- Research Priority --- Research, Laboratory --- organization & administration --- methods --- Pharmaceutic Services --- Pharmaceutical Care --- Pharmacy Services --- Services, Pharmaceutic --- Services, Pharmaceutical --- Services, Pharmacy --- Care, Pharmaceutical --- Pharmaceutic Service --- Pharmaceutical Service --- Pharmacy Service --- Service, Pharmaceutic --- Service, Pharmaceutical --- Service, Pharmacy --- Pharmaceutical Epidemiology --- Epidemiology, Pharmaceutical --- Epidemiologies, Pharmaceutical --- Pharmaceutical Epidemiologies --- Audience Research --- Market Research --- Research, Audience --- Research, Market --- Chemistry --- Medicine --- Drugs --- Materia medica --- Pharmacology --- Medical care --- Ethics, Research --- Health Sciences --- Medical Education, Training & Research --- Pharmacy and Pharmacology --- Pharmaceutical industry --- Services pharmaceutiques --- Recherche. --- research (function) --- Social aspects --- Gestion --- Science --- Science research --- Scientific research --- Information services --- Learning and scholarship --- Methodology --- Research teams --- Drug industry --- Drug trade --- Medicine industry --- Medicines industry --- Prescription medicine industry --- Chemical industry --- Social aspects. --- Society and pharmacy --- Industries

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Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe. Taking a unique cross-country perspective the authors figure out critical success factors for relevant stakeholders. Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law. He holds a Doctorate in Business Administration from the Freie Universität Berlin in Germany and gained his habilitation (post-doctoral qualification) at the Vienna University of Economics and Business, Austria. Slawomir Smyczek is Marketing Professor at the University of Economics in Katowice (Poland), where he earned his Ph.D. In 2010, the Polish Prime Minister awarded his habilitation thesis as the best in the field of economics in the entire country.

Medical care -- Europe. --- Medical care. --- Medical policy -- Europe. --- National health services -- Europe. --- Medical economics --- Medical care --- Social Sciences --- Patient Care Management --- Health Care Quality, Access, and Evaluation --- Commerce --- Anthropology, Education, Sociology and Social Phenomena --- Health Services Administration --- Health Care Economics and Organizations --- Health Care --- Technology, Industry, and Agriculture --- Technology, Industry, Agriculture --- Economics, Medical --- Economics --- Marketing --- Delivery of Health Care --- Community-Based Distribution --- Contraceptive Distribution --- Delivery of Healthcare --- Dental Care Delivery --- Distribution, Non-Clinical --- Distribution, Nonclinical --- Distributional Activities --- Healthcare --- Healthcare Delivery --- Healthcare Systems --- Non-Clinical Distribution --- Nonclinical Distribution --- Delivery of Dental Care --- Health Care Delivery --- Health Care Systems --- Activities, Distributional --- Activity, Distributional --- Care, Health --- Community Based Distribution --- Community-Based Distributions --- Contraceptive Distributions --- Deliveries, Healthcare --- Delivery, Dental Care --- Delivery, Health Care --- Delivery, Healthcare --- Distribution, Community-Based --- Distribution, Contraceptive --- Distribution, Non Clinical --- Distributional Activity --- Distributions, Community-Based --- Distributions, Contraceptive --- Distributions, Non-Clinical --- Distributions, Nonclinical --- Health Care System --- Healthcare Deliveries --- Healthcare System --- Non Clinical Distribution --- Non-Clinical Distributions --- Nonclinical Distributions --- System, Health Care --- System, Healthcare --- Systems, Health Care --- Systems, Healthcare --- Audience Research --- Market Research --- Research, Audience --- Research, Market --- Capital --- Conditions, Economic --- Consumption --- Cost of Living --- Easterlin Hypothesis --- Economic Conditions --- Economic Policies --- Economic Policy --- Economics, Home --- Home Economics --- Household Consumption --- Macroeconomic Factors --- Microeconomic Factors --- Policies, Economic --- Policy, Economic --- Production --- Remittances --- Utility Theory --- Consumer Price Index --- Condition, Economic --- Consumer Price Indices --- Consumption, Household --- Economic Condition --- Factor, Macroeconomic --- Factor, Microeconomic --- Factors, Macroeconomic --- Factors, Microeconomic --- Household Consumptions --- Hypothesis, Easterlin --- Index, Consumer Price --- Indices, Consumer Price --- Living Cost --- Living Costs --- Remittance --- Theories, Utility --- Theory, Utility --- Utility Theories --- Medical Economics --- Medicine --- Administration, Health Services --- Health Services --- Healthcare Economics and Organizations --- Health Care Economics --- Health Economics --- Healthcare Economics --- Care Economic, Health --- Economic, Health --- Economic, Health Care --- Economic, Healthcare --- Economics, Health Care --- Health Care Economic --- Health Economic --- Healthcare Economic --- Commercial Sector --- Prices --- Sales --- Vendors --- Business --- Businesses --- Commerces --- Commercial Sectors --- Price --- Sale --- Sector, Commercial --- Sectors, Commercial --- Vendor --- Industry --- Ethics, Business --- Healthcare Quality, Access, and Evaluation --- Care Management, Patient --- Management, Patient Care --- Science, Social --- Sciences, Social --- Social Science --- Delivery of health care --- Delivery of medical care --- Health care --- Health care delivery --- Health services --- Medical and health care industry --- Medical services --- Personal health services --- Public health --- Health --- Health economics --- Hygiene --- economics --- organization & administration --- Economic aspects --- Economics, Medical. --- Marketing. --- economics. --- Europe. --- Northern Europe --- Southern Europe --- Western Europe --- European Union. --- Europe --- Europäische Union --- EU countries --- Euroland

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Financial Management --- Professional Practice --- Health Services Accessibility --- Health Occupations --- Marketing --- Organization and Administration --- Delivery of Health Care --- Economics --- Disciplines and Occupations --- Commerce --- Health Care Economics and Organizations --- Technology, Industry, and Agriculture --- Health Services Administration --- Health Care Quality, Access, and Evaluation --- Health Care --- Technology, Industry, Agriculture --- Acupuncture --- Marketing of Health Services --- Practice Management --- Medicine --- Health & Biological Sciences --- Alternative Medicine --- Capital --- Conditions, Economic --- Consumption --- Cost of Living --- Easterlin Hypothesis --- Economic Conditions --- Economic Policies --- Economic Policy --- Economics, Home --- Home Economics --- Household Consumption --- Macroeconomic Factors --- Microeconomic Factors --- Policies, Economic --- Policy, Economic --- Production --- Remittances --- Utility Theory --- Consumer Price Index --- Condition, Economic --- Consumer Price Indices --- Consumption, Household --- Economic Condition --- Factor, Macroeconomic --- Factor, Microeconomic --- Factors, Macroeconomic --- Factors, Microeconomic --- Household Consumptions --- Hypothesis, Easterlin --- Index, Consumer Price --- Indices, Consumer Price --- Living Cost --- Living Costs --- Remittance --- Theories, Utility --- Theory, Utility --- Utility Theories --- Community-Based Distribution --- Contraceptive Distribution --- Delivery of Healthcare --- Dental Care Delivery --- Distribution, Non-Clinical --- Distribution, Nonclinical --- Distributional Activities --- Healthcare --- Healthcare Delivery --- Healthcare Systems --- Non-Clinical Distribution --- Nonclinical Distribution --- Delivery of Dental Care --- Health Care Delivery --- Health Care Systems --- Activities, Distributional --- Activity, Distributional --- Care, Health --- Community Based Distribution --- Community-Based Distributions --- Contraceptive Distributions --- Deliveries, Healthcare --- Delivery, Dental Care --- Delivery, Health Care --- Delivery, Healthcare --- Distribution, Community-Based --- Distribution, Contraceptive --- Distribution, Non Clinical --- Distributional Activity --- Distributions, Community-Based --- Distributions, Contraceptive --- Distributions, Non-Clinical --- Distributions, Nonclinical --- Health Care System --- Healthcare Deliveries --- Healthcare System --- Non Clinical Distribution --- Non-Clinical Distributions --- Nonclinical Distributions --- System, Health Care --- System, Healthcare --- Systems, Health Care --- Systems, Healthcare --- Administration and Organization --- Administrative Technics --- Administrative Techniques --- Coordination, Administrative --- Logistics --- Supervision --- Technics, Administrative --- Techniques, Administrative --- Administration --- Administrative Coordination --- Administrative Technic --- Administrative Technique --- Technic, Administrative --- Technique, Administrative --- Audience Research --- Market Research --- Research, Audience --- Research, Market --- Accessibility, Health Services --- Contraceptive Availability --- Health Services Geographic Accessibility --- Program Accessibility --- Access To Medicines --- Access to Contraception --- Access to Health Care --- Access to Health Services --- Access to Medications --- Access to Therapy --- Access to Treatment --- Accessibility of Health Services --- Availability of Health Services --- Contraception Access --- Contraceptive Access --- Medication Access --- Access To Medicine --- Access to Contraceptions --- Access to Medication --- Access to Therapies --- Access to Treatments --- Access, Contraception --- Access, Contraceptive --- Access, Medication --- Accessibility, Program --- Availability, Contraceptive --- Contraception, Access to --- Contraceptive Accesses --- Health Services Availability --- Medication Accesses --- Medication, Access to --- Therapy, Access to --- Treatment, Access to --- Medically Underserved Area --- Practice, Professional --- Practices, Professional --- Professional Practices --- Health Professions --- Health Occupation --- Health Profession --- Profession, Health --- Professions, Health --- Occupations --- Financial Activities --- Funds --- Endowments --- Activities, Financial --- Activity, Financial --- Endowment --- Financial Activity --- Fund --- Management, Financial --- Financial Statements --- Physician Practice Management Company --- Practice Management Services --- Management Service, Practice --- Management, Practice --- Managements, Practice --- Practice Management Service --- Practice Managements --- Service, Practice Management --- Marketing Services, Health --- Marketing, Health Services --- Services, Health Marketing --- Health Services Marketing --- Health Marketing Service --- Health Marketing Services --- Marketing Service, Health --- Health Care Sector --- Pharmacopuncture --- Acupuncture Therapy --- Healthcare Quality, Access, and Evaluation --- Administration, Health Services --- Health Services --- Healthcare Economics and Organizations --- Health Care Economics --- Health Economics --- Healthcare Economics --- Care Economic, Health --- Economic, Health --- Economic, Health Care --- Economic, Healthcare --- Economics, Health Care --- Health Care Economic --- Health Economic --- Healthcare Economic --- Commercial Sector --- Prices --- Sales --- Vendors --- Business --- Businesses --- Commerces --- Commercial Sectors --- Price --- Sale --- Sector, Commercial --- Sectors, Commercial --- Vendor --- Industry --- Ethics, Business --- organization & administration --- Access To Care, Health --- Access to Care --- Access to Medicines --- Access to Cares --- Access to Medicine --- Care, Access to --- Cares, Access to --- Medicine, Access to --- Medicines, Access to --- Accessibilities, Health Services